Blogger’s like to share things they have liked and disliked in their own niche and so it is important that you know how to write a product review.
Reviews are the core of blogging and any successful blog would write about things they have liked and disliked in the niche. So you should expect reviews on almost every blog. As a blogger, if you are writing review for some product you not only want your existing readers to read them but you also want new readers to come to your site when they are looking for reviews of the product you have already written.
At times it has happened that I read a review and when I purchased the product I shared my views of the same product and managed to outrank those reviews that are online for few years. So I will share with you some key things you should focus on when writing a review and not write a review just for the sake of writing one.
So let us begin…
1. Reviews From A View Point
The difference between a “Review” and a “Great Review” is when you write the review for users who have not used the product you are reviewing and give them the feeling of what to expect when they get the product. This means you need to get detailed picture about the product features and try to explain each feature in detail and how to use those features in a better way.
Coming back to the original point of making review detailed would mean reviews becomes longer and don’t hesitate to split the reviews in multiple articles. My reviews are pretty long explaining insider information about the product.
2. Unbiased Reviews
Always try to review with only one thing in mind that is facts and not make your views biased. Everything positive about a product would mean there is something fishy about your review. Either the writer has been paid for the review or is some way or the other related to the product.
For positive facts about the product, show samples and screenshots of you using (or used) the product to make sure you let your readers know that you are reviewing product only for your readers and not for making quick buck out of it.
vBulletin has been my first choice for all my online forums and I shared the same in my comparison of phpBB and vBulletin but I was brutally honest to share why you should not be buying vBulletin 4 as well.
3. No Copy Paste
When someone is searching for review chances are high that they have been reading reviews from lot of other blogs as well and so if you copy content from them, users will soon detect and realize that your review is not a real one and would not be interesting in reading it. Apart from that copied content is punished very badly in Google.
If you had to copy something from somewhere you should only copy the snippet and make it as quote and link to the original article and this happens when you want to share what others are saying about the same product or you take some content from the original author of the product you are reviewing and things like those.
4. Search Forums For Questions About The Product
If you take few minutes to search forums about the product, you will find what users are asking about the product and you can answer those questions in your review as well. It has an added benefit that other people would link to your reviews as and when people post more question about the product in the forum. Make sure you understand that other people will link to your review and not you who do that because if you do, it may be termed as spamming.
When I wrote AWeber review I saw people are looking for Slideup form for subscription and so I created the WordPress plugin for AWeber Footer Slideup. Similar I saw people have lot of questions on Payoneer India Operation Issues when I reviewed Payoneer from an Indian perspective and answered those questions and it was the most linked post at that time from various forums including DigitalPoint Forum.
5. Negative Reviews
You paid for a completely crap product, you can share the review with proof and they can become the talking point in the community and forums because negative review about a product does guarantee that you are being brutally honest about the product and so people tend to link to such reviews quite often.
Many bloggers like to share more negative reviews about bad product than positive reviews about good products to make sure those review drive links and traffic to their blogs. In SEO terms it is known as link baiting.
Negative reviews like Sharekhan PMS Review and others worked really well for my Technical Analysis Blog but positive reviews work more on IMTips. vWorker Review is linked from Official Wiki page of vWorker or BuySellAds review is linked from the official BuySellAds blog but that does not mean that negative reviews just did not work on IMTips. I have seen lot of my issues get solved once I blog about the issues like my Ozone Media Review where I got phone calls from Ozone Media team to solve my issues after the review.
6. The End of Review : Summary
Summary of review is very very important because reviews tend to become longer (like this one with lots) and many readers tend to skip many sections after just reading the headlines or looking at images and so if you can summarize your review in few lines, it help those readers immensely.
Positive or negative, write a review from the point of view of the customers who is looking to get more information about the product. Do you share product reviews on your blog? Share your reviews in comments below.
Further Reading …