Few weeks back I read on Chris Brogan’s blog, the importance of About Page. I verified the stats for my blog and noticed that my about page was pretty high on the list of “most viewed” content. See the stats of about page in the month of December 2010.
Looking at traffic metrics I realized few important things.
- Majority of my blog traffic is from Google but there has not been a single referral by Google on the about page. So about page traffic is mainly of reader’s who land up on some content post on the blog and are curious to know more about me.
- My about page is not linked in blog header but in footer. So reader’s are even scrolling to the bottom of the page to know more about me.
- My About page had only few paragraphs about me and so it had (not any more) high bounce rate and exit rate.
I came to the conclusion that reader scrolling to the bottom of the post to find my about link must be thinking
- Who is this guy (or girl) telling about how to make money online?
- How much money does he (or she) makes?
See my new and improved about page to see how I answered those questions.
If you have a well written about us page it can help your user stick around and become a regular reader. See the improved stats of my about page in January.
You can clearly see that people are spending more time to read the content as well as exit rate / bounce rate for the page has improved considerably.
Now the question is what all we should have in the about page.
1. Introduce Yourself
After all it’s your about page and so make sure you let them know more about you. Tell your real name (or if you have more than one person blogging your real names). If possible include a picture but avoid using usernames like “admin” at least on the about page.
2. Answer the Question – Why Listen to You?
The next question your reader may have in his mind is – Why should we listen to you? To answer this question write about your background and answer the question – Why this blog? It should help answer the reader’s question as to why should they listen to you.
3. Call to Action
Encourage people to subscribe to your blog. It works really well because person reading about you for few minutes someway want to know more about you and want to stay connected with you. Grab this opportunity. Just to share with you my subscription stats for about imtips page is 19% i.e. every 19 out of 100 user’s who view the form subscribe.
4. Get in Touch
Share links to your social media profiles to encourage readers to connect with you. I personally also prefer to have contact us link on my about page because many a times people are more interested in getting in touch with me by email.
5. Engage User
Engage your readers to your best content. Ensure your about page creates a chain for your readers to read. They have given their valuable time to read about you and so now your aim should be – not to lose a single reader from the about page.
What’s your about page saying about you?
Further Reading …