I have tried many proposal templates but this template has worked for me to win clients in the competitive Wordpress development niche.
In my decade-long experience, I have tried many proposal templates on many freelancing websites but this template has worked really well for me to win clients in the competitive niche like WordPress development.
My general Upwork Proposal Template works for every kind of proposal. Today I will niche it down to WordPress.
Why Template Based Proposal?
One should never paste the same proposals to multiple clients and take time to read the requirements and craft a custom proposal but that doesn’t mean you can’t have a template.
In fact, I always have a template for my proposals. Once you are just copying and pasting the proposal you say the same thing for each project but in a template, you have common parts that you reuse and you have areas that you fill in from what clients requirements.
Templates save you time and win you more projects than trying to write the complete proposal from scratch.
1. Common First Part
The first part is common for all proposal templates and doesn’t vary for WordPress or any other technology of your choice.
It starts with.
Thanks for sharing your WordPress requirement here at Upwork and I will be more than happy to help you. Let me share with you my expertise with WordPress theme and plugin development.
The first para of my proposal is always a thank note. If I get an invite from a client I normally change the wording for the opening para as
Thanks for inviting me to your
Thanks for sharing your
It is very little that has changed from my original general proposal template in the first para for WordPress.
If you can find the name of the client in the description or in an invite add the name of the client in the salutation like Hi Bob, or Hi John.
2. The Expertise
The first para flows into the second para of showing the expertise. It is very important that you keep up the flow and let the client know you are the best-suited person for the job.
For a WordPress job, it will be …
Developer with more than 10 years of experience in PHP, WordPress, WooCommerce and many other CMS like Xenforo and vBulletin. I have shared few plugins to WordPress.org and you can check one our at https://wordpress.org/plugins/aweber-footer-slideup/. Apart from that, you can also see my profile for the feedback from my past clients for WordPress and other development jobs.
You are including your best sample but often the client may need something different that you already have it. Change the samples as per the client needs.
3. Questions and Suggestions
This is where a copy paste proposal and templatized proposal start differing further. It is completely customized as per the requirements specified by clients.
If a client is specific about what he needs, the proposal deals with details about what will be done and how but if the client requirements are generic, this part of the proposal will deal with a lot of queries and questions.
Let us look at a generic requirement example here. Though it isn’t ideal but will help you understand a generic job description.
You can’t offer any suggestions here but surely have tons of questions. We aren’t sure if this is a web development job or web design job.
4. The End
The proposal shouldn’t be more than 3 para and you should end your proposal here.
I end it as follows:
Let me know if you would like to discuss anything further with me.
Or if you want, you can include the timeline as to when you can start.
I can start on your project immediately and looking forward to working with you.
Over to you
The proposal is a way to create your first impression and so you have to make sure you create a lasting impression.
The main aim of the proposal is to highlight your expertise but more importantly, it should convey the client – you are the best person to get the job done on time.
Further Reading …