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How to Win at Business – Bryan Elliot Interviews Seth Godin

Bryan Elliot Interviews Seth Godin on How to Win at Business. Few key points that I couldn’t resist noting

  • It’s not about being faster or cheaper but it is about being an artist. Don’t try to be 10 cents cheaper but 10 cents more trusted.
  • If your products don’t work, either you aren’t playing to the right audience or aren’t making the right product.
  • What is the difference between comfort zone and safety zone and how humans mix them up.

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