My Google Organic Traffic Increased with Decrease in Adwords Expense and I am certain that is it not a coincidence. I do PPC Marketing for new sites for keywords I want to rank well in SEO. As my ranking improves I experimentally decrease my PPC expense.
My website in this article is ranked No1 in Google Organic Results where I was also spending in Adwords. When my Adwords ads were gone my first Google organic ranking takes all the clicks from users because all keywords in the Adwords campaign were long tail keywords with very less to no competition. As there are no Ads from me and other advertisers’ users are more inclined towards clicking on the organic results.
An example will help more.
Let us say that you want to rank for keyword “oc tod spitmi” (imtips.co spelled in reverse)
You register a good domain and then add some content to the site. Work on SEO but to give a kick start you also start with Adwords and bid for “oc tod spitmi” as well. You know this is keyword with low to no competition and so once you rank well in Google organic if you decrease your Adwords expense you will see a surge in the Google organic traffic. Now your ad is not pushing your Google Organic listing down.
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