Have you ever asked this question to yourself? What Advertiser actually wants by placing ads on your website?
If your answer is no then do not worry. It was no for me as well till I picked up my newspaper and saw front page like this.
And then I flipped the newspaper and saw
And suddenly the question came to my mind. What Advertisers Actually Want?
The answer is fairly simple. Advertisers Want Audience
Front and back page of any newspaper is the most viewed page of any newspaper and putting a full page ad on that page does mean that advertisers actually want the newspaper audience to see the ad.
So I took the front page off to take snap for this post and saw a second front page for the newspaper.
No it was not an ad yet again but it was a normal daily front page with lot of news as usual.
For your advertiser you need audience but to build an audience you need good content. Build good content for your audience and rest will fall into place.
Further Reading …