A picture speaks thousand words so let’s first see the picture. On y-axis we have an eCPM for the month of April where I started doing lot of experiments
I will share a very detailed review about TribalFusion and suggest how you can also make such a jump in your eCPM and your earning. This is very general review about CPM ad networks and not concentrated only to TribalFusion publishers but examples I will give will be mainly from Tribalfusion.
About TribalFusion
TribalFusion is one of the few premium CPM networks that pay premium CPM rates for each ad viewed on your website. It has very high site requirements to be accepted into the publisher network. You can check the official site for publisher site requirements. Point to note is they need a minimum of 500,000 unique users per month. It’s a bit too much for new websites but when it comes to established players it is one of those premium CPM networks that pay great value for each page viewed by your user on your site.
Now let us first see couple of myths about CPM networks in general.
1. CPM Network Ad Placement Myth
One of the biggest myth about CPM network is that people believe that they will make more money from the website if they place CPM networks below the fold and mainly in footer and CPC network in header areas. The main reason for such myth is because CPC network pays based on clicks and so having them above the fold will generate more clicks and hence more money and to add to the earning you get paid for impressions of CPM network from footer. This looks true but is not the actual truth.
We think that we are smart enough but don’t you think ad networks serving billions of impression per month know this before hand and have a method to understand the placement very easily. A simple logic could be placement CTR. Apart from that if you view this from advertisers viewpoint, advertiser would want more out of your each penny spent. As a publisher if you want most of your each page views same is the case with advertiser. So next time you consider placing CPM network in footer think twice about it.
2. Inventory Fill Myth
Second myth about CPM network is inventory fill. Many CPM network guarantees 100% inventory fill but there is no CPM network who can (and will) do that. Yes many fill all your inventories with 100% ads but they are not all CPM ads. Did you notice the catch. They fill most of them with CPM Ads but rest of the ads are either CPC ads or CPA ads. 100% inventory filled but not all are CPM Ads. TribalFusion is not different.
I could see that Tribalfusion fills remnant inventory with lead based CPA ads. I also verified the reports to see if that is case world wide or is it only in India. Report about advertisers from TribalFusion Direct Ads confirms that they have lot of CPA Ads when serving TribalFusion Direct ads. They use a general set of CPA ads like smileys and screensaver ads that works for majority of audiences and payment is based on geo-targeting free leads.
How I increased my eCPM
I always have CPM network in more prominent placement than Adsense for Go4Expert.com and the main reason for this requirement from TribalFusion to have leaderboard ad above the fold and the other reason is I think CPM ads pay a lot more per click then what CPC network does because of the added revenue from CPM ads.
As I have very good positioning of CPM network I thought of experimenting with my own CPA ads from various CPA network like CJ / ClickBank / ShareASale / Amazon … and which I think are related to Go4Expert audience. I instantly saw conversion and that gave me encouragement towards more experimentation.
Then I started my own CPA Ad network using Google Ad Manager. I started showing CPA ads that I thought would work best for my site users and as I experiment more I now have better paying CPA ads for my inventory.
The jump in eCPM was a result of experimentation that I did and that is why I always suggest to experiment.
To Block TribalFusion non-CPM ads go to ad server management and set a higher floor value for your ads. I have 0.6 (Max value) eCPM and this means any advertiser paying less than 0.6 eCPM will not be shown and my default CPA ads will run.
You can also try the same experiment.
If you are just starting on your CPA ad network building I will suggest you to add Job CPA ads to start with because no matter what job CPA ads work for majority of audiences and niche. Many a times if you don’t have a CPA Ad and you can use smiley and screensaver ads as well. If done in a right way you will actually make more from same ads because no share is taken by the CPM ad network for the action.
Final thoughts
If you want to make the most of your inventory you should not consider placing CPM ads in invisible areas where no one actually see it but consider them as an advertiser who is ready to pay you for getting noticed.
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can i use google adsense ads and clicksor ads on same page
Yes you can use them provided the ads by Google and Clicksor are differentiable.
oh! it has high site reqirements, we have patience than adsense.
Thank you So So much for patiently answering all my querries,I really appreciate that.And after reasearching about some good CPM for Indian traffic t I got to know about edomz.com.I want some of your views on edomz.com.Is it legit or scam??
Alok, not sure I can comment on edomz because I have no personal experience with them. You can try them out and as you have large traffic you can understand their payout and eCPM very early.
Sir can u kindly provide me with some more information about Tribal Fusion,like I have heard that TF provides 55% of the advertising revenue to the publishers and keeps 45% for itself,is it true?And I want to know what is the average CPM they usually provide for an Indian Website more specifically a quiz website where general knowledge is shared.
And is there any other better advertising platform which provides good CPM for Indian Websites.And finally how can we approach Direct Advertisers,I have read one of your post “What Makes Me More Money And How Much?” where you had told that you earn 9% from direct advertisers.May you kindly tell me how you approach direct advertisers?Actually it will be really kind of you to write a special post about “How To approach Direct Advertisers”.
Kindly clear my querries.
Alok, you have zipped too many questions into one post and let me try to answer them all one by one.
True and that is by any other Advertising network as well. it is just that TF used to share what they share. Google has also shared what they share with publishers now.
Vary from site to site and niche to niche and so no one can tell what would be your eCPM rates.
There are quite a few like OzoneMedia / Komli but eCPM has been low for me but you can try your niche with them.
Normally I don’t approach them very often but yes that is a good idea for a post. Will definitely have it in the list of my posts to write but to answer your query. You can have good Ad network like Say Adsense. You could see what all ads are frequent on your ads. Remember See does not mean click. You can directly approach those ads or affiliate program to increase your advertising revenue.
Hi Alok, Read – http://imtips.co/approach-direct-advertisers.html
Thanks a lot Shabbir Sir for answering so soon.And earlier I used to follow Amit Agarwal of Labnol.org,but I think your imtips blog is far more better than his,and I see that you blogs are more in detail and helps new comers like us.So thanks a lot for being kind enough to sharing your knowledge with us.
Hi Alok, the pleasure is all mine. I also read Amit’s blog as well but not a regular reader. His blog is not about Internet Marketing or Make Money Online blog but is more of a tech blog.
Hello Shabbir Sir,I wanted to ask you that I have a new website just 4-5 days old,but the visitors of my page are more than 2 lakh/per day,will I be accepted by Google Adsense/Tribal Fusion sooner,or I will wait for Google’s Policy of 6 month old website for India,and kindly tell me about Tb too.
Alok, for Adsense you have to wait for 6 months because for Adsense it is not the traffic levels that matter but the time your site is online. For TribalFusion the criteria is traffic level and so you can apply for the same.
It is really an inspiration to see a good CPM rate, this shows CPM ads are not dead. I have one query, if we satisfy the required 500,000 visitors is it possible to join TB or i need additional requirements
They have a set of eligibility criteria which you should adhere to.
TB fusion direct doesn’t adhere to the minimum cpm floor!!
I block any and all tribal fusion direct ads, some advertisers try to be sneaky and run 1000’s of network ads through tb direct but serve only a couple cpm ads to try to prevent people disabling them. I dont care I block them all. Before I’ve had days and weeks where I’ve served 40-50k ads at $0.02 under tb direct.
Publishers would like to see some transparency in regards to how much the tb direct ads are worth.
TB does adhere to minimum cpm floor for me and if you see any reports where you get eCPM less than your minimum cpm floor try and contact them.
What's the difference between Google Ad manager and OpenX Hosted?
They are Ad Management Softwares by two different companies.
Simply Brilliant. I see that you have a business plan to launch some ad network soon and if you do please also consider my site for your network.
No plans as yet but you never know.