A picture speaks thousand words so let’s first see the picture. On y-axis we have an eCPM for the month of April where I started doing lot of experiments
I will share a very detailed review about TribalFusion and suggest how you can also make such a jump in your eCPM and your earning. This is very general review about CPM ad networks and not concentrated only to TribalFusion publishers but examples I will give will be mainly from Tribalfusion.
TribalFusion is one of the few premium CPM networks that pay premium CPM rates for each ad viewed on your website. It has very high site requirements to be accepted into the publisher network. You can check the official site for publisher site requirements. Point to note is they need a minimum of 500,000 unique users per month. It’s a bit too much for new websites but when it comes to established players it is one of those premium CPM networks that pay great value for each page viewed by your user on your site.
Now let us first see couple of myths about CPM networks in general.
1. CPM Network Ad Placement Myth
One of the biggest myth about CPM network is that people believe that they will make more money from the website if they place CPM networks below the fold and mainly in footer and CPC network in header areas. The main reason for such myth is because CPC network pays based on clicks and so having them above the fold will generate more clicks and hence more money and to add to the earning you get paid for impressions of CPM network from footer. This looks true but is not the actual truth.
We think that we are smart enough but don’t you think ad networks serving billions of impression per month know this before hand and have a method to understand the placement very easily. A simple logic could be placement CTR. Apart from that if you view this from advertisers viewpoint, advertiser would want more out of your each penny spent. As a publisher if you want most of your each page views same is the case with advertiser. So next time you consider placing CPM network in footer think twice about it.
2. Inventory Fill Myth
Second myth about CPM network is inventory fill. Many CPM network guarantees 100% inventory fill but there is no CPM network who can (and will) do that. Yes many fill all your inventories with 100% ads but they are not all CPM ads. Did you notice the catch. They fill most of them with CPM Ads but rest of the ads are either CPC ads or CPA ads. 100% inventory filled but not all are CPM Ads. TribalFusion is not different.
I could see that Tribalfusion fills remnant inventory with lead based CPA ads. I also verified the reports to see if that is case world wide or is it only in India. Report about advertisers from TribalFusion Direct Ads confirms that they have lot of CPA Ads when serving TribalFusion Direct ads. They use a general set of CPA ads like smileys and screensaver ads that works for majority of audiences and payment is based on geo-targeting free leads.
How I increased my eCPM
I always have CPM network in more prominent placement than Adsense for Go4Expert.com and the main reason for this requirement from TribalFusion to have leaderboard ad above the fold and the other reason is I think CPM ads pay a lot more per click then what CPC network does because of the added revenue from CPM ads.
As I have very good positioning of CPM network I thought of experimenting with my own CPA ads from various CPA network like CJ / ClickBank / ShareASale / Amazon … and which I think are related to Go4Expert audience. I instantly saw conversion and that gave me encouragement towards more experimentation.
Then I started my own CPA Ad network using Google Ad Manager. I started showing CPA ads that I thought would work best for my site users and as I experiment more I now have better paying CPA ads for my inventory.
The jump in eCPM was a result of experimentation that I did and that is why I always suggest to experiment.
To Block TribalFusion non-CPM ads go to ad server management and set a higher floor value for your ads. I have 0.6 (Max value) eCPM and this means any advertiser paying less than 0.6 eCPM will not be shown and my default CPA ads will run.
You can also try the same experiment.
If you are just starting on your CPA ad network building I will suggest you to add Job CPA ads to start with because no matter what job CPA ads work for majority of audiences and niche. Many a times if you don’t have a CPA Ad and you can use smiley and screensaver ads as well. If done in a right way you will actually make more from same ads because no share is taken by the CPM ad network for the action.
If you want to make the most of your inventory you should not consider placing CPM ads in invisible areas where no one actually see it but consider them as an advertiser who is ready to pay you for getting noticed.
Further Reading …