How to Track Conversions with Google Analytics Goals and use example of AWeber because I personally use AWeber but this can be very easily extended to GetResponse or mailchimp.
Tracking conversion is an important aspect of any business and web is no difference. It is important for any webmaster to track conversion because tracking helps webmaster’s in understanding what’s working and what isn’t. So today I will explain how to track conversions with Google Analytics goals and use AWeber as an example because I personally use AWeber but this can be very easily extended to GetResponse or mailchimp.
Note: It cannot be extended for Feedburner because Feedburner’s RSS to email don’t allow custom thank you pages. If cost is a problem for AWeber or GetResponse, use MailChimp. They’re free up to 2,000 subscribers.
So now let us begin.
Setting up AWeber
When people subscribe, you redirect them to a thank you page. Most autoresponders offer default “Thank You” page, but to track conversions you will need to create your own thank you page on your site. Once you have your thank you page you can set the URL of your “Thank You” Page in Aweber
Aweber provides 2 types of thank you pages which you can use for conversion tracking
- When user subscribes to the list using any web form.
- When user confirms the subscription to your list. (Assuming double opt in is enabled)
1. AWeber Submission Tracking
I personally do not prefer tracking the web form submissions but just in case you want, you can do it as follows.
- Log in to your AWeber account and go to Webforms, and select the form you’d like to modify for tracking.
- Click Settings tab at the top and you will see an option that says “œThank you page”. Select the custom page option and enter the URL of your “thank you” page.
As the form submission is not much of a value I prefer tracking the confirmed subscribers.
2. AWeber Confirmed Subscriber Tracking
- Log in to your AWeber account and go to List Settings.
- Click Confirmed Opt-In tab at the top and you will see an option that says “Success page”. Enter your URL of the “thank you” page.
Setting up Google Analytics
Once we have AWeber settings we need to setup Goals in Google Analytics
- In your Google Analytics account, select the website profile and click ‘Edit’ under the ‘Actions’ column.
- Under the ‘Goals’ section, click ‘Add goal.’
- Give a suitable name for the goal and opt for URL Destination as goal type.
- Enter your thank you page URL in the Goal URL field. Remember unlike AWeber Google wants only the non domain part of the URL. If your thank you page is www.mysite.com/thank-you, enter “/thank-you” into the Goal URL box. Reaching this page marks a successful subscription.
Now you should start seeing your conversion data in Google Analytics but keep in mind that Google Analytics is not real-time and so you may experience some delay.
Further Reading …