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Is your Google Analytics Data Inaccurate? Time to Quit

When I read on Google Analytics Official Blog about Google Analytics will soon offer browser-based opt-out for users.

As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality. We look forward to make it globally available to our users in the coming weeks.

This definitely means more power to user but this also means I as a webmaster am not able to track my actual date in Google Analytics anymore. Apart from that Internet explorer and other competitors may have something like default opt-out settings for Google Analytics.

Now why this issue after 15 days of news being reported.

I already see a dip in my Analytics traffic for no reason. I Checked the keyword in Google where I rank as high as I could.

So is this something already being rolled out. If yes then its time to say bye bye to Google Analytics.

Share your thoughts on the same?

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  • Shabbir,

    I believe it to be a clever decisions taken by Google. Lots of people prefer to stay anonymous and are afraid even of cookies.

    Giving the user the possibility to opt-out of Google Analytic might blur your data, but at the same time get you more visitors.

    Though the data is not showing the exact number of visitors, it will still provide very useful information.


    • Yes, good enough to compare things on same niche.

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