Is social media marketing all about creating a social media account and increasing the follower count or anything more than that?
When it comes to Social Media Marketing, many think that it is mainly about getting traffic from large social Networking sites like Twitter / Facebook / LinkedIn. However, it is not the complete truth. You can use such sites to drive traffic to your website, but that is just a part of it.
Social Media Marketing can be as simple as having an “Email to friend” link on pages or even having a signature in your outgoing emails that links to your website.
According to Wikipedia:
Social media marketing is the use of social media platforms and websites to promote a product or service.
So let’s try to define it in our terms.
Social Media Marketing can be defined as a method of marketing that is viral in nature that spreads through the web, email, word of mouth, or social networking sites.
A most important aspect of the above definition is “The term Viral.”
Social Media Influencer
Social networking sites function in a way that you can see what your friends are doing. If you browse a website and submit the link on Facebook, all your friends can see the link. In a way, your friend can see your online activities. So you do not need to ask your friends to ask their friends to visit a particular site.
Remember Viral when you think about social media.
The next most important factor in social media marketing is the number of actual friends who are keeping an eye on your activity or following you. If you have a lot of friends who are more keen to know what you do, you can be an influencer on social media.
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