Social media marketing for meme website that aims to drive a lot of traffic for ad views is different than a freelancer marketing their services to clients
Marketing especially social media marketing is one of the key non-technical skill every freelancer must have. Clients are bread and butter for freelancers and so one should never rely only on freelancing sites. Having more than one source of clients provides the much-needed stability and diversification to freelancing.
Social media can be a good alternative source of clients for a freelancer. The traditional social media marketing for a meme page and website or a celebrity and entertainment news website that aims to drive a lot of traffic for ad impressions is different than a freelancer marketing his or her services for clients and customers.
So here are some key points a freelancer should consider when venturing into the social media marketing.
Get self-hosted website
Every freelancer must have a website and it doesn’t cost a lot and take more than few minutes to get your own website up and running. Here is a step by step guide focused for Indian freelancers to launch your first website in Wordpress.
Once you have a website, create a new page as the landing page in WordPress. Nothing fancy and put the content in very simple terms of what you offer as services to clients and how your services can benefit clients. Add few testimonials from your previous clients but if you are new, it isn’t a must. Add a call to action button to get in touch with you. Sharing your mobile and email to get in touch with you directly isn’t a bad option either.
Once you have the landing page, start driving traffic to your web page with Facebook ads. Create ads that can help you target the right audience who can be your potential clients.
$1 per day can take you long way
If you expect you can get your first client from social media overnight, you are wrong. You are still learning the process and you may not even know what is the ideal target audience that you should be targeting.
Experiment with $1 per day. Drive traffic to your landing page and see how many people use your call to action button.
Don’t try to overoptimize but if you see very dismal results it can mean, the landing page isn’t connecting with the audience.
Keep a check on the stats as to what is the cost of the click you are paying and how much is the cost you are paying to get a lead. How good are the leads and can you better target your ads to perform better with the leads?
In Facebook, you can also make it such that you only pay for the lead and not for the click. Experiment with $1 per day to help you understand your target audience which can convert into clients.
Don’t forget the Pareto principle or 80-20 rule, 20% of your marketing expense will bring in 80% of your revenue and the rest of 80% of the efforts will only bring an additional 20% of your revenue.
Engage with leads
Not all the leads landing on your page will need something that you have to offer. Interact with them and understand what they want and if it is something that you aren’t offering, target your ads better.
Some may need to end up on your landing page looking for things for free. If you find your leads looking for such free stuff, it is time to reconsider your ad target audience.
Engaging with your leads will help you identify the potential issue with your marketing or landing page issue.
If your leads say,
- They did not understand what you are offering, your landing page isn’t clear.
- They did not intend to take up any services, your ads aren’t targeting the right audience.
- If you have a very high bounce rate, your call to action isn’t highlighted well enough.
The US is a mature market to target outsourcing clients but one shouldn’t underestimate Indian market and local clients either.
The cost to advertise in the US may be very high compared to India and you can use Indian targeted ads to get the landing page and ad copy correct and work on the conversion to see how things pan out.
If you include a very wide range of audience, you may end up getting too many leads that aren’t looking for what you are offering.
Once you see things moving, expanding to different GEO may not be very difficult.
Ask Friends to Reshare
Every one knows some friends personally who are very active online and on some social media channel. Ask them to share your product or services on social media. Just sending them an invite to like your page isn’t enough and directly interact them and ask them to share your website link on their timeline.
Marketing isn’t easy and you need to ask your friends to tell their friends about what you offer. Interact with each of your buddies and simply ask them to promote your services.
I have started new freelancing business and can you please share my services link to your timeline. It will help me find some new clients and give my freelancing career a boost.
Facebook isn’t the only option
Google Adwords can help you drive the right kind of audience to your site that is looking for what you may offer at the right moment.
What I mean is if someone is searching for “web designer in XYZ”, he may be interested in hiring a web designer right now and your landing page and instant contact option can help you convert the lead to customer faster whereas in Facebook an interest to web design may not mean someone is looking for a web designer right at this moment.
Advertising in Google has lot more learning curve than in Facebook but it also means that the traffic from Google can be targeted with lot more precision than on Facebook. Right keywords with right ad copy can mean one can capitalize more on the same marketing budget.
Consistent social media profile pictures and usernames can help client recognize you easily.
You will find my social media id on every site is shabbirbhimani and if I don’t get this, opt for a second choice. Even if I get a shorter like Shabbir, I still prefer to opt for shabbirbhimani.
As a conscious effort to building a personal brand, keep the profile picture and cover picture same across all social media platforms, blogs and profile pictures on freelancing sites.
I even refrain from changing my mobile numbers. When I moved from Kolkata to Surat, I still kept the same mobile numbers. Luckily in few months, we got the mobile number portability but even if it wasn’t there, I was using the same number because some of my clients have my WhatsApp and iMessage number and I don’t want them to change.
Don’t ignore twitter / LinkedIn
People often focus only on FaceBook or Google and ignore other social media marketing channels especially LinkedIn and Twitter.
As a freelancer, LinkedIn should be your first choice of marketing and even before Facebook because it is for the professionals and people act more professionally on LinkedIn. How often you see a person’s profile pic on funky on Facebook and formal on LinkedIn. It is where most of the users interact about their jobs and professional life.
Twitter is one more social media platform where you don’t see too much of memes. Facebook I never intentionally followed the memes but it is still part and parcel of my timeline because lots of my friends share them but it isn’t the case on Twitter. The Twitter audience isn’t online to kill time.
Further Reading …