Dr. Robert Cialdini’s 6 Shortcuts to Persuasion

Persuasion is changing a person’s behavior. In an animated video Dr. Robert Cialdini who is known as “Godfather of influence” describes 6 shortcuts to influence and persuasion.

Persuasion is changing a person’s behavior. In an animated video Dr. Robert Cialdini who is known as “Godfather of influence” describes 6 shortcuts to influence and persuasion.

1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

Enjoy!!!

Further Reading …