Everything on the Internet is marketing, you name the term and it has become a marketing channel for marketers. Terms like
- Content Marketing
- Video Marketing
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- SMS Marketing
- Viral Marketing
- Affiliate Marketing
Anything on the Internet will eventually become a marketing channel for business to drive traffic to the website and selfie marketing is no different?
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
The word “selfie” is an official word added to Oxford Dictionaries in 2013 and photo-sharing app like Instagram is an ultimate platform for selfies.
Selfie as means to promote businesses is on the rise and will grow further moving forward. There has been much Selfie Marketing Campaigns by brands like Toyota, Disney for charity and fund raising which involves celebrities in the campaign to make it an instant success.
Apart from that, there are many brands that use selfie campaign just for sales and promotion. Post a selfie with a relevant hashtag for discount coupon or #kissforpeace campaign and asking customers to submit selfies kissing their favorite Axe product. Details here.
So here are few tips that you can use for a selfie campaign
- Involve celebrities and social media champions who have substantial followers by making it a donation campaign.
- Create a relevant Hashtags that resonates well with the campaign.
- Make it fun and engaging for users to take a selfie and share. Have a contest to reward your users.
Have you seen any interesting selfie marketing campaign? Why not share them in comments below.