When it comes to email marketing I only trust AWeber because AWeber stands for one of the best email marketing programs in the industry. When I say best I actually mean it or else I would not have been using AWeber for my blogs one after the other. If you are still trying to setup some script at your own server see what all things you need to be doing.
1. Get your subscribers’ confirmed
If you offer your site visitors a chance to subscribe to your newsletter, make sure it is a double confirmed opt-in subscription. Also do make sure that lead added to your list is not from any automated script but from real users. AWeber does this all and that too without user needed to enter anything like a CAPTCHA.
2. Spam filter your message content
A popular spam filtering tool called SpamAssassin™ is used to check your message and display any key areas that are being caught by the filter. If you do not use AWeber you need to make sure that all your email content is safe from being flagged as spam. You can see a list of the most popular SPAM triggers by Mequoda.
3. Compliance with the CAN-SPAM Act
Be sure to include a valid ‘unsubscribe’ link in your each message and your unsubscribe requests should be honoured immediately. In addition to that you also need to include current contact information email addresses and even your physical address in each email for CAN-SPAM Act compliance.
4. Subscribe to feedback loop services
Major Email Service Providers like Yahoo!, AOL, MS HotMail/Live, Comcast and others provide a way to get feedback about your Email delivered and so make sure you act fast on any abuse reporting. AWeber does it all and we also need to make sure spam reporting for all emails we deliver through AWeber has 0.1% or less when it comes to spam reporting. If we have higher spam reporting issue AWeber support can help us bring that down.
5. Handle Email Bounces
Regularly remove undeliverable addresses that bounce because ISPs track bounce rates and may punish your IP if you repeatedly attempt to deliver messages to closed or non-existing subscriber mailboxes. Do I need to say that AWeber does it all?
6. Test message delivery from your domain
Testing deliver-ability is easy. Just create test emails and send your message. You’ll see at once if your messages end up in SPAM folders. If you find an issue, try to solve it. Check to see if your domain is present on any known blacklists ISPs at www.blacklistalert.org. If you’ve been blacklisted, get in touch with the company and follow its instructions to be removed.
An Email list which you can contact is a gold mine and if you aren’t comfortable at doing the above things Sign up Now at AWeber only for $1 for first month and see for yourself. Believe me you’ll not regret it.
Further Reading …