I am sure there will be hardly anyone who would disagree when I say that any business needs to connect to its user. If your business can effectively connect to its user’s it can not only drive traffic to your website but also create potential customers. RSS Feeds can be a very good way of communicating with your users because it is very convenient but one of the biggest disadvantage of it is not many people use it or even know about RSS and feeds.
So what can be done?
Convert your RSS Feeds to something which everybody uses it and what else it could be than Email.
Believe me RSS to Email feature by Aweber is one of major driver of traffic for this Blog.
Further Reading …