Do you know why you don’t find a perfect niche to blog? The answer lies in the fact that you don’t use the correct process to find the right blogging niche
Google “How to Find Blog Niche.” You will see thousands of articles that can help you decide on the blog niche. Each of those articles is different than my step by step process of selecting the perfect niche for your blog.
So before we begin my process of finding the niche for a blog, let us understand the niche.
What is a Niche?
Niche (pronounced as NICH) means a position or place a person or thing is comfortable. (Refer reference.com for complete definition).
So if you are trying to find a niche for your blog, you are trying to find an area to blog where you are comfortable. The mistake that many understand about blogging niche means the category of a blog, but that is not entirely right.
Every blog niche is a category of a blog, but every category may not be a niche for the blog.
You may be comfortable blogging about one topic over others. So a blog niche means the comfortableness of the blogger on the subject.
Read Niche Freelancing
Why is Niche Important?
As a blogger, you cannot blog about anything and everything under the sun. You have to select topics that can help others, and in the process, help you as a blogger, learn more about the subject. On top of that, if you have too broader topics, you may end up having readers that are also diversified.
So you may not be able to focus equally on each of those topics and justify it.
Let us take an example to understand the broadness of topics.
A blog can be about operating systems, and you are comfortable blogging about each of the operating systems Windows, Linux, Mac, iOS, Android.
If you are blogging about operating systems, if you publish an article about Windows, it may not interest the readers who are a fan of MAC and vice versa. So a blog about the operating system may not be the right niche. On top of that, it may become tough for you to make all your readers happy.
When starting to blog, we tend to keep things more broad than narrow. More general blog niche means topics are easy to find. One can easily find hundreds of questions to answer in operating system niche than for a Windows niche or Mac niche.
You may think that Mac and Windows as niche are broad and can have such issues, but you will find such a point in every topic.
Health and fitness blog can have issues with articles related to the use of supplements. A client of mine had problems in his blog, where he was against the use of extreme supplements. His articles on mild supplements had more comments and arguments which he did not like.
Cooking and recipe blog can have issues with the use of some ingredients. Pure vegetarian readers may not want to see non-vegetarian recipes. In our TastedRecipes food blog, we don’t use alcohol or poke recipes, and such a list of segmentation continues…
Finance blog can have issues with the type of investment. My investment analysis blog is on investing in markets in India. I have many articles that are related to investments in properties and home loans. Readers who prefer my non-market related investments may not always prefer reading my trading articles and vice versa. I often get emails like:
Keeping the blog niche broad is a mistake most new bloggers tend to make. It is quite reasonable to be doing so as well.
However, it becomes more difficult to be finding the right kind of readers despite good quality content.
So, a blog needs to have the right niche such that readers that lands on any article on the blog are interested in every other article or at least most of them.
Here’s a list of blogging niche. Select one that interests you the most. A key point in starting a blog is your interest. If you love sharing your thoughts and ideas on a particular topic with people online, then rest everything is sorted. Go through the list below and find out which is your favorite one:
1. Education Blog
Blogs in the education niche are a great source of content for those pursuing higher education or similar levels. You can write about admissions, books, education, technology, career advice, and also help the audience find decent jobs. Besides, you can also offer research-based articles and webinars via your education blog in the higher education space.
Education Blog Examples
2. Programming Blog
Coding is a skill, and if you think you have mastered it, want to share it with others, then a programming blog is a suitable medium. There are more than ten most popular programming languages one can try writing on.
Your blog can help both fresh and experienced programmers to stay updated on the latest technologies and market trends. I have compiled a list of 25+ best programming blogs. Refer them to get some inspiration.
Programming Blog Examples
3. Food Blog
Food is the most densely populated niche online. Look around, Facebook, Instagram, and YouTube are heavily loaded with a variety of food channels. Google the search term food blog, and you will get millions of results. Food is people’s favorite subject. Hence, you can consider a textual or a video food blog.
Food Blog Examples
4. Recipe Blog
Similar to food blogs, countless recipe blogs are hosted by both beginners and kitchen experts. If they can learn how to start a recipe blog, so can you! Let me tell you that creating a recipe blog is inexpensive and feasible. Moreover, modern online tools have made it easier than ever before.
I, myself, run a recipe blog and a Youtube channel. Your recipe blog could be anything that documents authentic recipes or experiential food. However, it can also be just about anything that one is cooking.
Recipe Blog Examples
5. Beauty Blog
Beauty is the next competitive niche in blogging. No matter how much makeup people wear, or the color of hair that is trending, the search for new beauty trends will never end.
A minimal number of females can afford expert beauty technicians or high-end beauty studios for their beauty requirements. But what about those who can’t afford them. You can be their beauty guide through amazing blogs and easy-to-learn video tutorials. Refer to the following examples for motivation.
Beauty Blog Examples
6. Sports Blog
Sports are all-time great leisure activities across the globe. We play sports, we watch sports, and we talk about it – a lot. Some fellas out of them have a keen desire to write about sports. They share their views on major sports events, teams, tournaments, and players.
They reach a bigger audience by going beyond just family and friends. For this, you don’t need to be a formally-trained sportswriter. You can gain an audience via your own sports blog. Write about your favorite team, the lifestyle of players, their official and social life, latest news, and more.
Sports Blog Examples
7. Lifestyle Blog
A lifestyle blog covers a diverse list of subtopics. If you look closely, bloggers have a free hand to write and discuss different things in a lifestyle blog.
For example, you can talk about daily life, mental health, pregnancy, prenatal care, food, fashion, and accessories. This way, you can address dozens of topics on a single platform instead of creating separate blogs for each one of them.
Lifestyle Blog Examples
8. Photography Blog
That’s one of my personal favorites. I have always been intrigued by photography and the advanced technology it carries. A professional DSLR camera is no more than a toy for experts.
If you think a DSLR attracts you more than a smartphone, then you have got ample topics to write about. Publish camera reviews, sell equipment, teach people what photography is and how to do it like a pro. Let people download and use your images for commercial or personal purposes. What do you say?
Photography Blog Examples
9. Review Blog
We all look for reviews before purchasing. Moreover, reviews are a trusted resource for online buyers to make an informed purchase decision. Additionally, a review blog holds a sense of authority for its audience.
Review blogs are in demand nowadays, I guess. You can review movies, books, gadgets, tools, services, destinations, food, and whatnot. A step further, you can also review websites, blogs, and YouTube video channels too.
Review Blog Examples
10. Health & Fitness Blog
Health and fitness are the biggest and the most saturated niche ever in the blogging world. Blogging about health and or fitness is immensely popular lately. Even novices give either health or fitness tips online like a pro.
Competition is fierce in this niche, both individually as well as collectively. Yet you can succeed if you have unique ideas that are completely different from what is available online.
I would recommend certified therapists, medical practitioners, nutritionists, etc. to start a health and fitness blog right away due to their field experience. There’s a lot of room to share valuable info, advice, tips, and support for these experts online.
Health Blog Examples
11. Fashion Blog
Fashion might sound like a niche to you, but it is a broad category. It contains thousands of topics. Furthermore, every topic has its own set of sub-topics, For example, Summer Style. In summer style, there are variants based on age, sex, and gender. For example, summer styles for kids, teens, adults, and toddlers.
It might sound like a tough nut to crack, but your first goal should be to segregate a broad niche into smaller groups. One must do before starting a blog. Doing this, you can create extremely targeted content for your fashion blog.
Fashion Blog Examples
12. Home Decor Blog
Do you have out of box home decorating ideas? Starting a home decor blog can be an excellent way to generate a passive income. With the help of blogging tools and technology, you can have these entrepreneurial aspirations.
Talk about interior design styles, decor tips, affordable decorating ideas, accessories, and total home makeover. In the same fashion, you can also write about DIY techniques for turning trash into treasures. Target a wide audience by teaching how to rejuvenate their home in an affordable budget. If you think you have a flair for writing and publishing these topics, then go for it.
Home Decor Blog Examples
13. Sewing Blog
You will never agree to the fact if I say the sewing blog has humongous potential. Would you believe there’s a vast audience out there waiting for innovative knitting and sewing techniques? Sewing comes under craft, and blogging about a particular craft is a huge thing. Take the example of 5-minute craft Youtube videos.
Hence, if you think you are good at sewing or similar work, then blogging about it can benefit you monetarily. Try it.
Sewing Blog Examples
14. Spiritual Blog
Spiritual blogs are equally famous, like any other blog niche. Here you can share words of wisdom and connect with people on a meaningful level. Teaching DIY healing and yoga techniques can be quite lucrative if you have a hardcore fan following.
Spiritual Blog Examples
15. Parenting Blog
Parenting is a familiar topic, and we all go through this stage of life at some point in time. It is an evergreen niche for blogging. Becoming a parent is a life-changing event. There’s so much you learn while raising your kid. Being a parent, you might want to share your experience and fears with others. You might even want to help those soon to be parents with helpful tips.
Why connect with other parents by starting your parenting blog? Give it a try.
Parenting Blog Examples
Back to the original question: How to Find the Right Niche?
My way of finding a niche is different. It is critical to understand how you should be approaching the process of finding the niche you want to be blogging about.
Typically people start by following a blogger and try to blog about the same niche which the other blogger is blogging. The real problem is if you don’t have a keen interest in the niche you want to blog about. Eventually, you will not be able to generate a lot of useful content. So, it is more likely the blog traffic will not take-off. My MBA Forum was a classic example of it.
I never had any interest in MBA but started the forum because one of my friends was ready to write content for me. Once he moved on with some other options, it was quite difficult for me to get quality content.
I still hired a few writers and purchased a lot of good quality content, but then suddenly, it all stopped because the site never got the kind of attention it needed.
List down the Interest
So if you aren’t interested in a niche, you seldom succeed as a blogger.
I have seen so many bloggers who try to copy other bloggers and fail miserably.
So before you begin blogging about something, take a piece of paper and pen and write down all your hobbies.
At least make a list of 3-5 hobbies. Don’t worry, and it can be anything like cricket, bikes, gyms, reading books, or even playing online games. Just make sure you are honest with yourself when making your list of hobbies.
Oh, come on… I am honest
Even when you are all alone and writing your hobbies, you can be under the influence of a lot of things.
You may not have listed your hobbies that you want to be doing, but maybe because you want to be showing off to your friends.
So, for example, you may have written traveling is one of your hobbies because you think you love traveling, but the reality could be you want to be showing your friends that you love traveling.
- Gadgets become everyone’s hobby these days but are you a gadget freak, or you want to be using them.
- Are you a biker because you love bikes or because you want to show off with your friends your bikes.
- Are you a bodybuilder because you love to be fit, or you are a bodybuilder because you want to be showing off.
So once you have a hobby list, put a number to each for the number of books you have purchased.
If you have not purchased any books to pursue your hobby, they are not your hobbies. They are what you want your friends to see you as.
So once you have your honest list of hobbies, sort the hobbies in decreasing order of your liking, and the niche of your blog is the one right at the top of your list.
Is Niche Popular?
There is a school of thought that you should choose a popular niche, but I don’t think that way.
Let’s say you are very interested in a not very popular niche like radio physics. Many bloggers suggest you should see if there are enough readers who want to be reading what you will be writing on. I don’t think there is anything on the internet that people don’t read these days.
Yes, I agree that you may not be able to build a highly readable blog, but then you may be having a tiny community in your blog that is very dedicated to knowing what you share.
The bottom line is if you choose a topic that interests you, you may end up writing from a unique viewpoint. It is more than enough to make your blog accessible faster than selecting a topic that does not interest you or is secondary in your list of hobbies.
What if Niche is Very Competitive?
My view is it doesn’t matter if you have a keen interest in the niche.
Both my blogs are in a super competitive niche. I don’t think it matters as long as I have my voice. I can write about finance and investment because I do a lot of research and experiments for my investments in the market. So will never run out of topic for writing about investing in the market. The same applies to IMTips.co.
If the niche is super competitive, but still, it is something that interests you, can opt for a niche within that super competitive niche. What better example can be than
- Darren Rowse of Problogger focuses on the niche of making money from blog and does not blog about everything under the topic of blogging.
- Pat Flynn of SmartPassiveIncome focuses on generating passive income from blogs and niche sites. A niche within the make money online niche or blogging niche.
- Brian Clark of CopyBlogger writes about how to create epic and authority content for blogs and content marketing.
What if you cannot find a niche within a niche?
Focus on targeting people from specific geography. I focus on the Internet marketing niche, and that is quite vast as well as very competitive, but then I focus on helping Indian bloggers and entrepreneurs simplify Internet marketing.
I blog about Internet marketing from an Indian perspective that helps me have my voice in a very crowded space.
The Most Profitable Niche For A Blog
How to find good niches for blogging? The best is to use Amazon. Visit Amazon.com. You can see the “Shop All Department” at the top left.
Browse through categories where Amazon sells products and see where you are most comfortable. Remember, you may not choose the top niche for your blog. Choose a niche where people buy things online, and you have a keen interest.
The same can be applied using Clickbank. Browse ClickBank Marketplace, and you will see those top-selling products are in the following niche.
- Health (Abs and Fat loss)
- Wealth (Passive income and web traffic)
- Entertainment (TV to PC product)
It is such a simple and crucial part of choosing a top niche where people are already looking to buy. If you can fit yourself into these niches, it is excellent. If you can’t, consider a niche where you have better interest and can contribute your expertise.
I am sure you have the right niche for your blog by now. Next is to find ten topics that you will search in Google for more information about your hobby or your niche. Those ten search terms becomes your first ten posts for the blog.
I truly believe the potential of blogging and how it can change your life for good. I know this because I have been there. A key point in starting a blog is the determination to provide value to your audience continually. Moreover, there should be a significant impact of your blog on people’s life who are following you.
In short, your blog shall make a difference in people’s lives for all good reasons. That’s the biggest thing you need before starting a blog because everything else can eventually be sorted out.
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