Do you know why you don’t find a perfect niche to blog? The answer lies in the fact that you don’t use the correct process to find the right blogging niche
Google “How to Find Blog Niche.” You will see thousands of articles that can help you decide on blog niche. Each of those articles is different than my step by step process of selecting the perfect niche for your blog.
So before we begin my process of finding the niche for a blog, let us understand the niche.
What is a Niche?
Niche (pronounced as NICH) means a position or place a person or thing is comfortable. (Refer reference.com for complete definition).
So if you are trying to find a niche for your blog, you are trying to find an area to blog where you are comfortable. The mistake that many understand about blogging niche means the category of a blog, but that is not entirely right.
Every blog niche is a category of a blog, but every category may not be a niche for the blog.
You may be comfortable blogging about one topic over others. So a blog niche means the comfortableness of the blogger on the subject.
Read Niche Freelancing
Why is Niche Important?
As a blogger, you cannot blog about anything and everything under the sun. You have to select topics that can help others, and in the process, help you as a blogger, learn more about the subject. On top of that, if you have too broader topics, you may end up having readers that are also diversified.
So you may not be able to focus equally on each of those topics and justify it.
Let us take an example to understand the broadness of topics.
A blog can be about operating systems, and you are comfortable blogging about each of the operating system Windows, Linux, Mac, iOS, Android.
If you are blogging about operating systems, if you publish an article about Windows, it may not interest the readers who are a fan of MAC and vice versa. So a blog about the operating system may not be the right niche. On top of that, it may become tough for you to make all your readers happy.
When starting to blog, we tend to keep things more broad than narrow. More general blog niche means topics are easy to find. One can easily find hundreds of questions to answer in operating system niche than for a Windows niche or Mac niche.
You may think that Mac and Windows as niche are broad and can have such issues, but you will find such a point in every topic.
- Health and fitness blog can have issues on articles related to the use of supplements. A client of mine had problems in his blog where he was against the use of extreme supplements. His articles on mild supplements had more comments and arguments which he did not like.
- Cooking and recipe blog can have issues on the use of some ingredients. Pure vegetarian readers may not want to see non-vegetarian recipes. In our TastedRecipes food blog, we don’t use alcohol or poke recipes, and such a list of segmentation continues…
- Finance blog can have issues with the type of investment. My investment analysis blog is on investing in markets in India. I have many articles that are related to investments in properties and home loans. Readers who prefer my non-market related investments may not always prefer reading my trading articles and vice versa. I often get emails like:
Keeping the blog niche broad is a mistake most new bloggers tend to make. It is quite reasonable to be doing so as well.
However, it becomes more difficult to be finding the right kind of readers despite good quality content.
So, it is vital for a blog to have the right niche such that each reader that lands to an article on the blog are interested in every other article on the blog or at least most of them.
Back to the original question: How to Find the Right Niche?
My way to find a niche is different. It is critical to understand how you should be approaching the process of finding the niche you want to be blogging about.
Typically people start by following a blogger and try to blog about the same niche which the other blogger is blogging. The real problem is if you don’t have a keen interest in the niche you want to blog about. Eventually, you will not be able to generate a lot of useful content. So, it is more likely the blog traffic will not take-off. My MBA Forum was a classic example of it.
I never had any interest in MBA but started the forum because one of my friends was ready to write content for me. Once he moved on with some other options, it was quite difficult for me to get quality content.
I still hired few writers and purchased a lot of good quality content, but then suddenly it all stopped because the site never got the kind of attention it needed.
List down the Interest
So if you aren’t interested in a niche, you seldom succeed as a blogger.
I have seen so many bloggers who try to copy other bloggers and fail miserably.
So before you begin blogging about something, take a piece of paper and pen and write down all your hobbies.
At least make a list of 3-5 hobbies. Don’t worry, and it can be anything like cricket, bikes, gyms, reading books, or even playing online games. Just make sure you are honest to yourself when making your list of hobbies.
Oh, come on… I am honest
Even when you are all alone and writing your hobbies, you can be under the influence of a lot of things.
You may not have listed your hobbies that you want to be doing but maybe because you want to be showing off to your friends.
So, for example, you may have written traveling as one of your hobbies because you think you love traveling, but the reality could be you want to be showing your friends that you love traveling.
- Gadgets become everyone’s hobby these days but are you a gadget freak, or you want to be using them.
- Are you a biker because you love bikes or because you want to show off with your friends your bikes.
- Are you a bodybuilder because you love to be fit or you are a bodybuilder because you want to be showing off.
So once you have your list of hobbies, just put a number beside them about how many books you have purchased for each of your hobbies.
If you have not purchased any books to pursue your hobby, they are not your hobbies. They are what you want your friends to see you as.
So once you have your honest list of hobbies sort the hobbies in decreasing order of your liking and the niche of your blog is the one right at the top of your list.
Is Niche Popular?
There is a school of thought that you should choose a popular niche, but I don’t think that way.
Let’s say you are very interested in a not very popular niche like radio physics. Many bloggers suggest you should see if there are enough readers who want to be reading what you will be writing on. I don’t think there is anything on the internet that people don’t read these days.
Yes, I agree that you may not be able to build a highly readable blog, but then you may be having a tiny community in your blog that is very dedicated to knowing what you share.
The bottom line is if you choose a topic that interests you, you may end up writing from a unique viewpoint. It is more than enough to make your blog popular faster than selecting a topic that does not interest you or is secondary in your list of hobbies.
What if Niche is Very Competitive?
My view is it doesn’t matter if you have a keen interest in the niche.
Both my blogs are in a super competitive niche. I don’t think it matters as long as I have my voice. I can write about finance and investment because I do a lot of research and experiments for my investments in the market. So will never run out of topic for writing about investing in the market. The same applies to IMTips.co.
If the niche is super competitive, but still it is something that interests you, can opt for a niche within that super competitive niche. What better example can be than
- Darren Rowse of Problogger focuses on the niche of making money from blog and does not blog about everything under the topic of blogging.
- Pat Flynn of SmartPassiveIncome focuses on generating passive income from blogs and niche sites. A niche within the make money online niche or blogging niche.
- Brian Clark of CopyBlogger blogs about writing authority content for blogs and content marketing.
What if you cannot find a niche within a niche?
Focus on targeting people from specific geography. I focus on Internet marketing niche, and that is quite vast as well as very competitive, but then I focus on helping Indian bloggers and entrepreneurs simplify Internet marketing.
I blog about Internet marketing from an Indian perspective that helps me have my voice in a very crowded space.
The Most Profitable Niche For A Blog
How to find good niches for blogging. The best is to use Amazon. Visit Amazon.com. You can see the “Shop All Department” at the top left.
Browse through categories where Amazon sell products and see where you are most comfortable. Remember, you may not choose the top niche for your blog. Choose a niche where people buy things online, and you have a keen interest.
The same can be applied using Clickbank. Browse ClickBank Marketplace, and you will see those top-selling products are in the following niche
- Health (Abs and Fat loss)
- Wealth (Passive income and web traffic)
- Entertainment (TV to PC product)
It is such a simple and crucial part of choosing a top niche where people are already looking to buy. If you can fit yourself into these niches, it is excellent. If you can’t, consider a niche where you have better interest and can contribute your expertise.
I am sure you have the right niche for your blog by now. Next is to find ten topics that you will search in Google for more information about your hobby or your niche. Those ten search terms becomes your first ten posts for the blog.
Further Reading …