A complete step by step guide with screenshots at each step to help you register as a seller on Amazon India and start selling online.
Amazon India has been helping many small Indian manufacturers and sellers to avoid the cost of the distribution channel and any business can have a reach for PAN India selling services. If you are looking to become a seller at Amazon India, it seems a complicated process but actually, it isn’t. So let me explain the complete process of how you can set up your Amazon India seller account and get started selling on Amazon India in less than 24 hours.
Pre-Requisite for Amazon India Seller Accounts
There are few pre-requisite for an Amazon India seller account and I will list them here so once we start the registration process, you have everything ready to get things done sooner.
- Email address
- Company name
- GST number (Optional at the time of registration)
- PAN details of the company
- Bank account details along with IFSC code
- Mobile number to phone verification
Once you have the needed details, the registration process won’t be as long and boring as one would expect it to be. So let us begin the registration process.
The Registration Process
Amazon customer account where you register for making a purchase is totally different than registering for a seller account in Amazon India. Seller account registration option is available at https://sellercentral.amazon.in/. Use the Register Now Button to begin the process.
Add your name and email and a strong password of your choice to continue.
The next step in the process will require you to enter your company name. Add your company name, agree to the terms and conditions of Amazon seller India to continue. If you don’t have a company or business name as yet, you can use your personal name and proceed. Use the same name as in the PAN card. In short, it is an entity that can receive payments.
As you continue further, you will need to verify your mobile number. The process is pretty standard where you enter the number, get an SMS with an OTP to confirm the number and proceed.
Verify the phone number to proceed to provide seller information where you will create an online store.
Provide the store name as well as the physical address for the business. The store name can be the same as your business name and it is a good practice to keep it same. The store name has to be unique. If your choice of name isn’t available, you may have to edit till you get one.
Within the seller information, it is important to select the right product category for items you want to list for selling. Choose it wisely and the one that best describes your online store or the majority of the products you wish to sell at Amazon online.
Selecting the right category for your product is important as the listing of products in the various category has a different approval process. You can check here the list of product categories that need approval for selling on Amazon.
After physical business address details when you click continue, Amazon will ask you whether you want to enroll for Amazon easy ship program or not. You can opt out of this program right now and enroll later on if you want.
So before we continue further, let us understand what is Amazon’s easy ship program.
What is Amazon easy ship program?
Amazon easy ship service helps you deliver your product to the buyer by picking up the order from the registered business address using its own logistics service. This service has a charge for each item that is picked up by Amazon. So the seller has to pay an additional cost for pickup along with the marketplace commission to Amazon India.
If a seller doesn’t opt for the Amazon’s easy ship program, the delivery responsibility is of the seller. If you opt to ship the products, it is termed as “Fulfilled by Merchant”.
There is one more option available which is “Fulfilled by Amazon (FBA)” service where Amazon stores the products of the seller at their warehouse and delivers based on orders to its customers. Amazon does all the heavy lifting of managing the stock and the inventory. The FBA option isn’t available at the time of registration.
The Registration Process (contd …)
Depending on your choice of how you want to ship your products, choose the option that suits your need. If you aren’t sure, opt for the easy ship program as of now and click Next.
In the next step, provide GST & PAN number and choose the option that best suits your GST status. Even if you don’t wish to add your GST details right at this moment, opt for “I don’t have it handy and will update later” and click next.
Amazon allows a seller to start selling without a GST number but to withdraw the amount received from Amazon account to the bank account, one needs to add GST and PAN details.
Next is the Amazon India’s pre-defined categories that you wish to sell. You can select multiple categories to sell a variety of products.
Amazon also needs to know your source of products. Whether you are a manufacturer or a reseller of the products you wish to sell with Amazon India. The verification of your source is verified by Amazon. Also, you need to enter your annual turnover and the tentative number of products you will list for selling. Note if you enter a very high turnover value just to impress Amazon, you will need to make sure you have the GST number as well. Turn over above 20 Lakhs requires GST number.
The Registration Dashboard
From the dashboard, you have to begin listing your first product to sell in the Amazon India marketplace but prior to that make sure you have the Shipping fee details, Bank Account Details, as well as the Tax details, uploaded.
Some Important Optional Steps You Shouldn’t Skip
The next option that seems logical is to “Launch your business” but if you skip the shipping fee details or signature, your account health will remain negative which means your seller rating will be lower and it can impact your marketplace listing which means much fewer orders from customers.
- Shipping fee details allow you to set region wise shipping cost on your products by creating multiple shipping templates. This is a totally different thing and as of now, you can skip it. Later on, in the seller panel dashboard, you can edit shipping cost under shipping settings option.
- The bank account details to withdraw money from Amazon India seller account.
- Enter GST and PAN details along with a product tax code as per the HSN Code.
- Scan your signature and upload an image. It will be used on the printed invoice. The signature must be of an authorized person for the business.
Once you have finished entering all the details, your account status will change to “Being Verified By Amazon”. Once all the details are verified, you can list a product and start selling at Amazon India.
Further Reading …