The mistake I see in the proposals of freelancers is they write about themselves. I like to turn the table and talk about how I can be of help to the client and their business. There are certain words in the proposal that can turn things around. Changing these phrases in your proposal is the key.
A good email or a client proposal can engage a potential client and there is nothing more than converting a potential client into a client.
So what is it in my proposals that help me win clients even in a very competitive niche like WordPress development.
1. Highlight Benefits and Not Features
The best way to make the client more responsive to your proposal is when you have a proposal that doesn’t list the features you offer but the benefits your client gets.
I have shared many examples about and here is one more.
We have “n” years of experience doing SEO for our clients.
Our expertise in SEO drives more traffic and sales for my clients.
The first one list what you do the second one lists how it can help if I am one of your clients.
One may assume a client looking for SEO services may already know it will increase traffic.
It is so obvious.
If benefits are obvious proposals are obvious too.
Why write a proposal in the first place or why even share the number of years of experience as an SEO expert?
All the proposal will be by SEO experts with few years of experience? So do we prefer this as a proposal:
I am a freelancer who can help and contact me if you need my services.
The answer is NO.
The key is to make the proposal in line with the client’s expectation. If it means you have to state the obvious, do it.
2. The Answer to Question Approach
If a client has asked questions answer them but if they haven’t try to foresee questions a client may have and try to answer them in your proposal. You are the expert and it shouldn’t be too difficult for you.
If you can’t foresee questions, offer suggestions. It will make the client curious spark the eagerness to respond to your proposal.
As an example, if a client has asked about how will you go about doing the job, answer it with an outline of your plan or a break down into milestones.
Make sure your proposal creates a roadmap for the project.
Spend time to research, spend time to have a set of questions that may come up with certain kind of tasks. Try to understand the clients requirement better than others and let the client know it in the proposal.
If you still have issues with response to your proposals check:
- How to Get Your First Proposal Accepted on Upwork?
- 7 Must Have Elements of Every Upwork Proposal
- 7 Common Upwork Proposal Mistakes
- 5 Reasons Why Your Upwork Proposal Are Getting Rejected
Freelancing isn’t about what you (the freelancer) do. In fact, it will never be about what you do but it is about how you can be help clients with their goals.
Further Reading …