I was lucky enough when my views came in National Newspaper (The Times of India) for Go4Expert.com. It did not help me much when it comes to direct traffic to my site.
Does that mean it did not help at all? No.
I got many phone calls from many venture capitalists willing to invest with me. Apart from that NEN – A non-profit organization which inspires, educates and support new and future entrepreneurs in India contacted me and gave me opportunity to interact with many young students looking for path to entrepreneurship and I share my own experience of entrepreneurship journey with them
So if possible try getting into newspaper and everywhere you could. Never underestimate offline advertising but remember it does not work many a times and mainly when you need to pay for it.
Further Reading …