Most important aspect of any business is – building a brand and online businesses are no different.
Building a business brand is not all about advertising and marketing to reach an audience and let them know who you are or what you do. It is the sum total of online reputation and trust it’s clients and customer has for owners, founders and the company.
The first step of building a brand is building the trust of clients and customers.
Small businesses try to build a brand for a business whereas the focus should be to build a more personal brand for the business. As the business grows, you can convert your personal brand and persona to brand the business.
If the focus is to build a personal brand over a business brand, individuals can only interact on few online channels and don’t need to be everywhere.
You cannot be on Facebook, twitter, Pinterest, LinkedIn, Instagram, Google+, Snapchat, yada, yada. Try to be on channels where your most of the clients and customers are and interact with them on a more regular basis. Be there for those who want to interact with you or follow you.
As your business grows, you can always add more channels. Don’t start with all the channels all at once.
Even when your business grows and unless you are a global brand like Vodafone, Pepsi or Apple, it can have a personal brand along with the business brand. Your managers and leaders can interact with clients and customers on a more individual basis.
Being personal always helps to create a sense of interaction among your clients and customers.