What is Kontera?
Kontera is a contextual advertising network that offers In Text advertising known as ContentLink on keywords within the body of text content.
Here is a screen shot of Kontera in action on Go4Expert.com.
If you would like to see Kontera in action live you can visit any article on Go4Expert.com but remember you need to be logged out to see Kontera ads as it is not shown to members when they are logged in.
So now let’s start on the review and as always first on negative points.
- Stopping an advertiser is not easy – If you want to stop your competitor from advertising on your site it’s not very simple process of putting his URL in some input box but you need to contact the support giving lots of information like where the ad appears and why you want to block.
- At times ads do not show – On many occasions I have seen that when you hover your mouse on the ContentLink no ads appear after waiting for quite some time. This does not give a good impression at times.
- Ads are intrusive and may distract from content – As ads are within the content it may appear like content links and may distract user from your original content.
- Reports are delayed by one day – I am not sure why but Kontera delays the report by one day and updates the reports on a daily basis. If not real time then they could improve on it to delay by few hours.
- Kontera script slows down loading time for web pages – This is the case with any advertising network but when it comes to inline ContentLink you feel it much more than any other ad network because the ads are loaded after the complete page load.
- High Payout – Kontera have high payout of $100 which for many small advertisers could be difficult to touch month on month basis.
- Works with Adsense – This is one of the greatest biggest USP of Kontera. I am using Kontera and have noticed that Kontera did not affect Adsense CTR. I’m earning an extra 20% of my usual ad income, which is not bad at all.
- Does not take any ad-space – As the ads are within the content, Kontera does not take any ad space on the page and thus it does not affect the design of the page by any means.
- Lots of customization option – You can customize your links to exactly like your normal links or can have it little different from your normal links.
- High CTR – Links or Ads are within the content and related to the keywords and so it has good CTR, far better than even Adsense.
- You control which part of the page Links are shown – You can control where you want your ads to appear and all you have to do it add an extra div to the content where you want the ads to be placed. I only show the ads within the post content and avoid areas like navigation menu or user info.
- Pays using PayPal and on time – There are very few ad networks who prefer to pay using PayPal and I have been using Kontera for more than a year now and they pay on time each time.
- Very easy to install – I have included this as a positive because at times it may sound difficult to implement but that’s not the case and it’s as simple as pasting couple of lines of code just before the closing body tag of your HTML Page.
- Accept good content rich site – Kontera like Adsense accepts good content rich site(s). Adsense probably has setup the standard for CPC ad network that you cannot ignore small but good quality websites.
Showing Kontera only to guests have multiple benefits. Apart from adding to your site’s revenue you can give incentive to your guest users to register at your site and get away with ContentLink ads. I love that.
If you still do not have account with them get one now.
Further Reading …