Time and again I say this – Webmasters should always experiment. I do a lot of experiments myself. Last weekend I decreased my Adwords daily spend to half for one of my site. I expected a sharp fall in daily traffic but I did not see the fall. I was bit surprised but digging more stats I found that decrease in Adwords traffic was is compensated by Google Organic traffic.
Initially I thought this was just a one day spike and it will settle down and so I was watching the traffic level very keenly for complete last week. When I did not see a fall in my Google Organic traffic for couple of days I started to search for similar views by other webmasters and to my surprise I see completely opposite views i.e. if you decrease your spend in Adwords your organic traffic can fall (See here).
Is it just a coincidence? Share your views in comments below. I will be sharing my in-depth views in the upcoming post.
Further Reading …