Domain Authority or (DA) is a website score ranging from 0-100 developed by Moz which predicts how well a webpage from a domain will rank in search.
Domain Authority or (DA) is a website score ranging from 0-100 developed by Moz which predicts how well a webpage from a domain will rank in search. The greater the DA, the more likely it is to rank higher in Google’s organic search results.
An example of DA can be if you create a Wikipedia page about your company; chances are high that Wikipedia page can outrank your companies official site’s home page almost instantly. The only reason that can be given to such a high ranking of a page from Wikipedia is authority of the domain Wikipedia over the official domain.
As per official Moz version, Domain Authority is based on more than 40 factors but the most important of those factors are part of backlinks to internal pages and to the domain.
Domain Authority is a logarithmic number ranging from 0-100 which means getting 10 to 30 is easier than getting from 40 to 60 and then it becomes tough as your domain authority goes higher. It is almost impossible to gain a DA of 100 and only sites like Facebook, Google, twitter may have it.
How do you check DA?
How do you improve your blog’s DA?
There is a process that you need to follow to build your blog’s domain authority.
1. WordPress SEO is in place
WordPress out of the box is quite good in SEO, but there is a lot that can be even better implemented to improve SEO in WordPress. Tweaks like adding better url structure for your blogs posts, having breadcrumb for posts, optimizing images that you insert in your posts and many other such options.
2. Internal links
SEO has so much focus on external links that internal links are often overlooked. Each of the content that you write or have written on your blog can never be in an isolation. You have to interlink those articles as and when necessary.
If any of your article are not being linked to any of your previous articles, you possibly have very few posts aka new blog or your topic is too diversified to find anything that can be linked to previously written good content.
Related content is also an internal link. There is a very good reason to show related content to users as it may be helpful to them as well as use the related content to link to other content on your blog posts.
3. Linkable content
Goes without saying that you should be creating content on your blog that can be useful for others and eventually it will be linked by others.
4. Remove bad links
Keeping an eye on your Google webmaster tools for backlinks and to get links from your bad sites or low quality sites removed is also part of link building. You should not always wait for Google to let you know if links are bad or of low quality. Bad links will not be doing you any good and if you think some links may not be as good as you would want your links to be, you can just take that extra effort before Google reports to get them out.
5. Domain age is a factor of domain authority
You cannot have a great domain authority on a new domain. It will take time and you need to have patience. Even if you have a great domain that has great links in a short span of time, it will take time for those kind of links to give you that great domain authority.
6. Social Media Influence
Though I did not see any direct reference of social media shares on domain authority but Google’s ranking system does have links from social media and shareable content as a factor to rank pages and so building your blog’s social media presence and creating shareable content should also be part of building domain’s authority.
7. MozTrust / MozRank factors of DA
MozRank is Moz’s version of Google’s PageRank where the focuses is on backlinks.
MozTrust is the Moz’s version of quality of backlinks or how trustworthy are the links.
DA is all about building quality links to a blog.
Apparently it looks like increasing domain authority is all about building links but it is not only about building links. It is all about building content that can be linked. Just building link to blog’s home page will not have a better impact on the domain authority but having a lot of content and generating links to those content will have much better influence on domain authority.
Further Reading …