Few months back I experimented with ibibo ads on my MBA Forum.Â Here I am with yet another review of Indian ad network – ibibo ads.
Few months back I experimented with ibibo ads on my MBA Forum. I got an email from them today that reminded me of the experiment and so here I am with yet another review of Indian ad network – ibibo ads.
Accepts Indian Traffic
There are very few ad networks that accept sites that have major Indian traffic but ibibo ads being Indian ad network they accept Indian traffic.
100% Paid Ads
When they don’t have any ads to fill, they fill in house ads that are paid on cost per lead or CPL basis.
They manage their publishers and advertisers through OpenX self hosted ad platform which is very basic ad management software and don’t offer advance ad targeting options like Interest based which means they do not offer such options to their advertisers. I assume OpenX does not offer these because OpenX is not part of NAI.
Apart from that as a publisher, I expect one ad code for my ad zone and the campaigns would be targeted using OpenX interface that suits my site audience but they don’t do it this way. They email each campaign ad codes to the publisher and publisher needs to rotate banners and campaigns. Yes you read it right. Even the banners of one campaign needs to be rotated by publishers. So if a campaign has five banners, they will email you all the five codes and you have to rotate them and see which one works better on your site. Something I would not prefer.
Horrible Payment Process
As far as I remember they had Net 90 as payment terms and though they have sent me an email asking for invoices for the month of October,
They actually missed my September payment.
Apart from that my understanding was they needed soft copy of the invoices but as per an email today I see that they need hard copy of the invoice.
Mostly CPL Campaigns
OpenX has very limited audience and geo targeting options they can only offer CPL or CPA type of campaigns to publishers and advertisers. The same thing is reflected on their websites
CPL campaigns rely too much on the third party implementation of tracking code. See the screenshot below where you can see I had very good conversion for ibibo campaigns but not as good conversions for other campaigns and this could be a tracking glitch as well. You never know.
I had very good conversion ratio which made my eCPM decent but the ads were not getting very good CTR. Comparing the same with Adsense at the same position and size has few times higher CTR.
If you are ready to take the pain of rotating your banners and campaigns, I think you can experiment with ibibo ads on your site for a month or two.
Further Reading …