My Upwork hourly rate and earnings are publicly visible which leads to a question hitting my inbox: How I get such good hourly rate on Upwork?
My Upwork hourly rate and earnings are publicly visible which leads to a question hitting my inbox:
How I get such good hourly rate on Upwork?
The question arises because the mindset of freelancers for freelancing sites like Upwork is, they are competitive marketplaces and the one with the lowest price wins.
Post any question about hourly rate on sites like Quora or Reddit and tons of reply will re-iterate the same myth. Such answers are outnumbered for new freelancers to believe such myth.
Now the question is, can anyone offer premium rates on such freelancing marketplaces?
Asset Vs Liability
I consider myself as an asset to clients and not a liability.
People have a tendency to dump the liabilities as soon as one possibly can but they try to build assets over time.
Consider the example: If you own a flat that needs repairing, you will try to find time and money to get it done. What if you don’t own the same property and is on a rent. Even if you are being offered a very low rent per month, such issues mean the first choice will be to move to another rented place. The owned property is considered to be an asset while the rented one is considered a liability.
Be an asset to your client, offer solutions that can help build their business.
You can be an asset to your client if and only if you consider your services as an asset.
Price Vs Value
Always remember this quote
Price is what you pay. Value is what you get. – Warren Buffett
What you quote as a price for your service is what client pays but what value it brings to the client’s business is more important?
If you think something isn’t right for the client, offer them suggestions to do things differently or if something you think will help grow client’s business, push for it.
I finished a client’s WordPress project to switch their existing theme with a lot of functionality to Genesis framework. The milestone was hourly and was completed and paid in full. We started working on the next milestone and I found a bug in my earlier task. Goes without saying that I fixed it and didn’t charge for it though bugs on hourly tasks are paid as extra.
If you don’t offer value, clients won’t have an everlasting business relationship with you.
Features Vs Benefits
A feature is what you offer, the benefit is what client gets. Craft your proposal to offer benefits to clients than listing the features.
As an example, the feature of your service can be
Faster turnaround time
But the benefit a client may have is
Faster turnaround time to address time critical issues
The other example can be
10 years of web development experience
But the benefit to the client is
10 years of web development experience means less bugs for your site
Convert the features you offer as benefits to the clients’ business because features may have a finite price point but benefits are priceless.
Remember one thing, people never buy cheap, they buy good value for money. Premiumize your services and offer more value. Value can mean a good turnaround time or niche expertise.