The 3 key changes can actually change from getting paid a bare minimum to making good or great hourly rates on Upwork
My Upwork hourly rate and earnings are publicly visible. I get paid a high hourly rate. So, as a blogger, I often end up with the question:
How I get paid such good hourly rate on Upwork?
The question arises because the mindset of freelancers for freelancing sites like Upwork is, they are competitive marketplaces, and the one with the lowest price wins.
Post any question about the hourly rate on sites like Quora or Reddit, and tons of reply will re-iterate the same myth. Such answers are outnumbered for new freelancers to believe such a myth.
Now the question is, can anyone offer premium rates on such freelancing marketplaces?
1. Asset Vs. Liability
I consider myself as an asset to clients and not a liability.
When you change the perspective, it will automatically help you get paid a much better hourly rate.
People tend to dump the liabilities as soon as one possibly can, but they try to build assets over time.
Consider the example: If you own a flat that needs repairing, you will try to find time and money to get it done. What if you don’t own the same property and is on rent. Even if you are being offered a meager rent per month, such issues mean the first choice will be to move to another rented place. The owned property is considered to be an asset, while the rented one is viewed as a liability.
Be an asset to your client, offer solutions that can help build the business.
You can be an asset to your client if and only if you consider your services as an asset.
2. Price Vs. Value
Always remember this quote
Price is what you pay. Value is what you get. – Warren Buffett
What you quote as a price for your service is what the client pays, but what value it brings to the client’s business is more important?
If you think something isn’t right for the client, offer them suggestions to do things differently, or if something you believe will help grow a client’s business, push for it.
I finished a client’s WordPress project to switch their existing theme with a lot of functionality to the Genesis framework. The milestone was hourly and was completed and paid in full. We started working on the next milestone, and I found a bug in my earlier task. Goes without saying that I fixed it and didn’t charge for it though bugs on hourly jobs are paid as extra.
If you don’t offer value, clients won’t have an everlasting business relationship with you.
3. Features Vs. Benefits
A feature is what you offer, and the benefit is what the client gets. Craft your proposal to provide benefits to clients than listing the features.
As an example, the feature of your service can be
Faster turnaround time
But the benefit a client may have is
Faster turnaround time to address time critical issues
The other example can be
10 years of web development experience
But the benefit to the client is
10 years of web development experience means less bugs for your site
Convert the features you offer as benefits to the clients’ business because elements may have a finite price point, but profits are priceless.
Remember one thing. People never buy cheap; they buy good value for money. Premiumize your services and offer more value. Value can mean a reasonable turnaround time or niche expertise.
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