Google’s keyword tool is useless when doing keyword research for SEO and yet most people prefer doing keyword research using Google’s Keyword tool only. Rather I must say Adwords Keyword Tool. The choice of using it is obvious because – It’s free, it’s by Google and last but not the least Internet is full of recommendation to use it. We need to understand one thing before using it, which is it is not SEO keyword research tool but it is a PPC Keyword research tool.
The question may come what is the difference between the two. There is difference of hell and heaven.
Google’s Keyword tool is not for analyzing SEO competition but for analyzing PPC competition.
Let me try to explain this with an example. Let us take a broad keyword say blog or blogging. Google Adwords Keyword tools reports both of them as low competition keywords.
See the RDP column in screenshot above, which means referring domains as back links to the ranked pages. You will find that you need 10k+ links pointing to your page alone to rank for the keyword blog or blogging and this is by no means a low competitive keyword.
You may wonder is Google keyword tool reporting wrongly? NO the Google keyword tool reports competition for PPC and not for organic SEO. You can see there are no ads for the terms Blog or blogging.
So what does this mean, You can get cheap traffic if you target keywords like blog or blogging for your Adwords campaign but it gives you no idea on the keywords competitiveness for Google’s organic rankings.
So never use
Google’s Adwords keyword tool for SEO and only use it for PPC keyword competition analysis.