Blogging has evolved from made for Adsense to writing for Google. In 2017 golden rule of blogging is “if it isn’t worth sharing, don’t bother publishing”
How many times we have seen very compelling and eye-catching headlines followed by disappointing content.
I think Google is trying to be more human and so-called SEO experts and bloggers are trying to write more and more for robots and those who write for robots are having a hard time finding traffic.
2017 can be game changing where if you aren’t writing for humans, you can have more tough time ahead. I don’t mean SEO is dead or SEO is out. In fact, I am no SEO guru to comment such statements either. All I mean is if you are writing to get readers instead of better stats and traffic numbers in analytics, SEO can take care of itself to a large extent.
There is a very thin line between the intent of content and its purpose. As an example, if you sharing a guest post on a blog, the aim should not be to gain a link from the blog but to gain readers. Once the focus changes, intent and purpose of the content will have a completely new perspective with attention to detail that can help the potential reader instead of dropping few links.
How to know if content is great before it’s even published?
This will be tricky.
Reader feedback is important and it is readers who should decide if content is useful or not. How can we have double standards of judging the content as useless or not worth publishing even before we share it with readers?
The answer lies in the golden rule of blogging for 2017: If it isn’t worth sharing, it isn’t worth publishing.
There are drafts in my WordPress that aren’t published for this rule. If I don’t prefer sharing the content I have written with my friends why would my readers take the pain of doing the same?
If no one wants it to be read by others it can mean I am echoing what others have already shared and so it isn’t worth publishing.
Again it doesn’t mean articles are copied but as a blogger, the biggest source of content is from the content we read. So if I am writing, it can always be an echo of what has already been written, which makes it not worth sharing.
Further Reading …