New freelancers focus is to find new clients. Once a freelancer has enough work it can mean the marketing and efforts to find new clients takes a backseat.
When we start as a freelancer, the focus is to find new clients. Soon it can get to a point where we are delivering enough work to clients and have some work in the pipeline.
This is when the efforts and planning to find new clients takes a backseat. The focus shifts from getting new clients to converting old clients into long term clients and keep working for existing clients for an elongated period of time.
Completely understand that the focus is to deliver quality work for clients and excel clients’ expectation to retaining them but it does not mean your marketing efforts to finding new clients should diminish.
If your source of clients is freelancing site like Upwork and you have established yourself as a top rated freelancer don’t loose the focus to get new clients even when you have enough clients.
So should you be rejecting due to unavailability?
I don’t think so unless you are on a vacation.
As an individual freelancer, your growth will continue as long as you take the effort to invest in your personal branding and marketing and keep finding new clients.
As an Upworker, instead of rejecting invites due to unavailability, increase the hourly rate and apply to projects to grab new clients at higher rates.
Even when I am rejecting an invite, how I make sure I build a lasting relationship with clients.
Can you continue increasing rates indefinitely?
The answer is NO.
It will have exponential increase initially but will flatten as you grow. My hourly rate increased to $20 per hour much faster than the increase from $20 to $30 and now an increase from $30 to $35 is much much slower.
If I want an exponential growth of my hourly rate from here, it will need efforts in a different direction than being a developer or even an individual freelancer.
Established freelancer should always increase their efforts and marketing to grab new clients because the efforts needed to add the next client may not be as high when you started as a freelancer.
Further Reading …