Make Easier For Customers To Choose – Ted Talk by Sheena Iyengar

With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can mitigate the problem of choice overload and improve the experience of choosing.

Key takeaways are her 4 point

1. Cut – Less is more
2. Concretize – Make it vivid
3. Categorize – More categories, fewer choices
4. Condition