Are you aware that majority of your visitors do not visit best part of your website? This is true for any type of website.
As an example let us say that you are looking for something. You visit Google. Type what you are searching for and end up on some other webpage, sounds familiar. That may not be the best part of that website.
The above scenario is also true for your website.
Today I will tell you how you can make each of your visitors who land up on some page of your site visit the best part of your website.
The first step to this is to identify best part of your website. This can be anything. For e-commerce site this can be the best selling product or some offers, for search engines this can be popular searches, for forums this can be highly discussed threads, for blogs this can be good content and the list continues…
Let us take example of CodeItWell. I use AWeber but you can use any email newsletter service for the process as long as it allows you to set up an auto-responder (sequence of schedule emails) and RSS to Email delivery at a frequency of your choice.
Let us start with a visual diagram of how I drive users to best part of my blog.
Now let me explain each part in detail.
Let us say you are searching for some terms where CodeItWell ranks high in Google and you end up on some random post. The term you searched in Google and the landing page of CodeItWell is not that important but out of hundreds of posts you only landed on any single post.
As per Google Analytics there is hardly any visitor from Google Organic results who visits more than couple of pages. So to make that visitor to visit more pages of your site you have to make him do that.
On every page of CodeItWell you will see that visitors can subscribe in multiple ways like Lightbox (which is shown only once per visit unless you block cookies or clear them), Footer Slide Up, after the content yellow subscribe box…
Welcome email is the email which is sent immediately after user confirms his subscription. I use this welcome email as an opportunity to make him familiar with my blog, show him how things are organized, what to expect from the course he subscribed to (Also see How to Write Effective Welcome Email), how he can connect with me and what he can do for any further queries.
Apart from that I also make sure that user’s Whitelist my email address and this actually means that my email gets delivered in the right folders of his inbox.
After 24 hours of receiving the welcome email user gets his first chapter of the course. The main aim of this course is to Drive traffic to the blogs best content. Readers love these chapters because they’re links to blog’s best and useful content. I title these emails as “Make Money Online Chapter <Number>”.
The Frequency of these emails is every 3 days so that user can not only read the content but take the needed action as and when required.
Weekly updates makes user aware of the happenings of the blog and drive traffic to the most recently created content. AWeber helps convert the RSS feed of the blog into an email and delivers when I schedule them. Monday is when I have it schedule. Though AWeber allows it to be completely automated I prefer to give it a final test before sending and so I do this manually.
The idea of this post completely belongs to Darren Rowse aka ProBlogger but his example is quite different from my one.
Further Reading …