How to Get New Clients With Blog? 7 Reasons why a blog is a must for every developer even if he is not planning to be a freelancer.
The priority for new freelancers is always to get clients. Naturally, the path will always start with the freelancing marketplaces like Upwork. It is indeed one of the better ways to start freelancing. But one must remember it isn’t the only source to get a regular source of clients.
As a freelancer, having more than one source of clients can provide the needed stability to your freelancing career. The other better way to get long-term high paying client for me has been my blog.
Building a blog won’t be easy but the benefits of a blog, in the long run, outweighs everything else. Building assets aren’t easy. Blog is an asset to you. A quality blog can help you get the much-needed base that any freelancer or an online entrepreneur needs.
I always recommended developers to start freelancing early (as early as in college or at least alongside the first job) and have a blog and a website and here is why:
1. Blogging Builds Trust
Upwork as a freelancing marketplace works well for me, but I still build my blog because it reinstates a trust factor in clients I send the proposal on Upwork.
It becomes much easier for me to win clients.
The only factor that will differentiate the successful freelancer from not so successful ones is being able to build trust.
The only thing clients know about freelancer from your online profile and samples.
The blog helps build trust among the clients when they can see the things done by the freelancer or read about it.
A blog not only establishes your expertise in the subject matter. It also allows clients to get a quick overview of other areas of your knowledge.
2. Become an Expert
The best part of being a blogger is, you are seen as an expert on the subject matter.
The critical aspect is, if you have a blog and prefer sharing content regularly, it will make you an expert in the niche.
As a blogger, it is easy for a freelancer to become an expert. It is one thing that can give you the much-needed edge over other freelancers for sure.
3. Connect With Like Minded People
Everytime you publish a new blog you generate an opportunity to grow your online business. Moreover, it helps readers find who you are and a chance to convert them into a client. But everyone who reads your blog may not be a potential client. There will be readers who want to connect with you purely for your opinions and ideas.
As an example, a PHP developer blogging about WordPress. One can connect with potential WordPress clients but also other WordPress developers who may be looking for what has been shared on the blog.
Once you are connected with like-minded people, it can open up many synergy opportunities.
Let me share my example here: My post about optimizing vBulletin brings in many potential clients for sure, but then it also helped me connect with other vBulletin experts. If I am stuck at some point, I can take help from them. Or even outsource some part of the work to them.
Recently, when I was looking for writers, I hired them from my IMTips readers itself.
So, blogs not only helps you build clients, but it can also help you connect with like-minded people and assist you in more than one way.
4. New Businesses Opportunities
As a blogger when you connect with your readers, it can help you explore new ideas. Some bloggers even venture out to other business areas which eventually turn out to be entirely new businesses.
I ventured few partnerships in the past with people I connected via my forums or blogs. Some worked well, and others failed miserably, but the point is, it helped with new opportunities.
As and when you are looking for new opportunities, the blogging community can help with ideas and opportunities.
5. Opens the door to the World of SEO
An informative blog gives Google the content to analyze. Over time can help you rank well in search for many related keywords and terms.
SEO as a source of clients is important because very few freelancers take that route.
Google brings a lot of quality traffic to each of my websites. It is one of the best sources of high paying clients for me. Still, I see a lot of freelancers not willing to dedicate time and effort to build a blog. They are busy trying out different online sites and create profiles to attract clients but do not consider blogging
Setting up a freelance profile on distinct websites is a right approach. Once you establish yourself as an experienced freelancer, it becomes essential to have other sources where you aren’t pulling clients, but clients are coming your way.
6. Builds an Online Brand
A blog is still the most useful tools (even in the age of social media) to spread the word about your services and create an online brand.
Most freelancers will prefer a 5-page website instead of a blog and I will tell you the reason why? Most of the freelancers want to start earning overnight.
Freelancing is a long-term game and should be ready to dedicate the time.
If your perception is to get rich in a short period do something else. Don’t consider being a freelancer.
As a freelancer, be ready to work up the rate chart by providing more value to clients, so they want to keep working with you over and over again.
7. Social Media Marketing
Marketing by connecting with your audience is the need for the hour. Call it social media marketing or something else. Connecting with the readers on WhatsApp can be termed as social media marketing. The fact is, it is a method to interact with the audience.
One can do Social media marketing without a blog. If you have one, it is much easier to interact with the audience over a personal channel like an email and promote your services. On top of that, as a blogger, when you have an audience, it is easier to be on new social media platform and build a following instantly.
What I mean is, let’s say you are only on Facebook and have started a new Youtube channel. It’s tough to promote your YouTube Channel to Facebook followers because it may not get the reach on Facebook. If you have a blog, you can always email reader to subscribe to Youtube channel.
If you plan to start a development blog, here are the types of content to write.
Further Reading …