Few months back I wrote about Tips to Build Credibility and Trust and how it can help you build your business online.
Today we will talk more about power of trust.
Why do you think celebrity endorsements cost so much? You name any celebrity and they charge like anything when endorsing products. Be it Sachin Tendulkar, Mahendra Singh Dhoni, Shah Rukh Khan or Katrina Kaif.
Because they have earned trust of their followers and their followers want to buy things that they recommend.
What about Google? Google could put its name on anything (Buzz) and people use it. Why?
They have been building trust with people for years.
So how can you earn trust? Well I am sure you have something to offer. So start offering it with honesty. Be it service, product or even a blog where you express your voice. Keep it real and honest. People will start trusting you. Remember it is a long term process and not a short term blip.
Don’t worry if what you are offering is not unique in its own kind because it may not always be possible to choose a unique product for each us but sometimes it is easier to offer something in a way that others do not.
What you are building? Is it Business or is it Trust. If it is business time has come to make a switch. Remember no business can flourish without trust.
Further Reading …