How to select a profitable niche for blogging. It is the crucial aspect of blogging but the choice of niche shouldn’t be where money can be made but where one can make money.
The success of a blog is and will always be measured financially. There is no denying fact about it. In this recession times, big corporates are going bankrupt. Somebody too large to fail failed doesn’t mean you cannot create successful blogs and websites. The important aspect is to select a profitable niche for blogging.
The best part of being a blogger or freelancer is, you can even make money in a recession. There is a common myth that blogs and websites are unprofitable and will not make owner’s any money, but that’s not true.
In this article, I will bust the myth and discuss why the misconception exists in the first place and how to select a niche which is profitable. How blogging in the right niche can help you make money with examples of my own experiences from the past and sharing some big mistakes I did.
Where can you make money?
I have seen on many forums like SitePoint / DigitalPoint where people ask about high paying niche to launch a website. It is the starting point of the myth.
Webmasters assume if there is big money to be made in a niche by someone, I can do the same and grab my share of a pie. They believe money can be made only in high paying niche.
The most crucial question isn’t in which niche one can make money but which niche they can make money?
Consider this example. Companies make money selling water bottles online.
So can you make money out of it?
My answer will be no. Even if you pack the bottle yourself and sell it. Can you sell enough? It proves what I said. It is not essential to know where others are making money. What’s more important is where you can make money.
The above example may sound little out of context but let me get you into my practical example. I own Go4Expert Forum, but that is not the first website I tried my hands on. I started a site that was a clone of RentACoder because I saw a lot of money one can make from such marketplaces.
Being a freelancer, I found how RentACoder was different than other websites like (ScriptLance, iFreelance). They were the clone from some scripts and were very similar.
So I hired a developer to create a website for me similar to RentACoder. I was wrong. Doing it part-time along with a job and wasn’t able to keep enhancing the marketplace. I didn’t even recover the amount I invested.
So it was important for me to understand where I will be able to make money and not where others are making money. Be it a blog/forum/e-commerce website or any other type of website.
Where can you give, give and give more?
Where you can make money is important than. It should be the basis for selecting the niche for a website as well.
If you want to own a forum or blog where you will be able to contribute a right amount of content is also essential.
For a forum or blog to flourish, the owner should be able to connect with the users directly with the expertise in the area.
You are reading this article this down further because somehow able to connect with what I am saying.
I will share one more example.
I own CodeItWell.com which was related to code and programming. Being a programmer, I thought I would be able to share a lot of good content on it.
But then it could not get my attention because whatever topic I choose it fits well on Go4Expert, and so CodeItWell was not updated for a very long time. So it is now closed and redirects to IMTips.co.
If you are selecting a niche, consider how you can actively contribute to it — everything you know and go further to learn new things to serve the readers.
Converting Visitors to Users and Customers
You have selected the best niche in which you think you can make good money out of it. You are ready to give, give and give more but what’s next?
How to convert the visitors on a website or blog into regular and returning users? And then make them take their wallet out and become a customer?
No matter how many visitors you get on your blog, the most important thing for survival is to convert the visitors into a regular reader and ultimate to a customer.
You may have visited numerous sites today itself. If you start making a list, you will see you missed most of them. If you don’t believe me, check your browser history and satisfy yourself.
The same applies to every visitor that lands on your website.
Help your visitors remember your blog or website by allowing them a smooth registration process or let them subscribe via email. So they don’t forget your site.
Visitors shouldn’t be forced to register nor the register option is deep down in one corner where it is tough to find.
Let the process be intuitive, comfortable and offer value to be a register or subscribe.
In any niche, if you aren’t able to convert the visitors into users and ultimately to customers, it doesn’t make any sense to selecting it in the first place.
Also check out: New Bloggers Blogging Mistakes – Most Common Mistakes
Further Reading …