The niche of a blog or website is arguably the most important aspect. High paying niche may not help you get success. The choice of niche shouldn’t be based on where money can be made but based on where you can make money.
Success is and will always be measured financially. There is no denying fact about it. In this recession times, big corporates are going bankrupt. If somebody too large to fail, actually failed does not mean you cannot create successful blogs and websites.
The best part of being a blogger or freelancer is, you can even make money in a recession. There is a common myth that blogs and websites are unprofitable and will not make their owner’s money but that’s not true.
In this article, I will bust the myth as well as discuss why this misconception exists in the first place and how you can select a niche which is profitable as well as can make you money with examples of my own experiences in the past including some big mistakes I did that should be avoided.
Where can you make money?
I have seen on many forums like SitePoint / DigitalPoint where people ask about high paying niche to launch a website. This is the starting point of the myth. People assume that if there is a big money to be made, I can grab my share of a pie out of it. They think money can be made only in high paying niche.
The most important question isn’t in which niche money can be made but the most important question for any individual or a company is which niche I can make money?
Consider this example. Money can be made by selling water bottles online. So can you make money out of it?
My answer will be no because if you even pack the bottle yourself and sell it you can hardly sell a couple of them daily making absolutely no money and so this proves what I meant when I said. It is not important to know where money can be made but its more important to know where you can make money.
The above example may sound little out of the context but let me get you into my practical example. I own Go4Expert Forum but that is not the first website I tried my hands on. I personally started a site that was a clone of RentACoder. I started it because I saw a lot of money can be made with such marketplaces. I was freelancing and found how RentACoder was different and all other websites like (ScriptLance, iFreelance) were the clone from some scripts and were very similar. So I hired a developer to create a website for me similar to RentACoder. I was wrong and because I was doing things part-time along with a job I couldn’t keep enhancing the website. I couldn’t even recover the invested amount.
So it was important for me to understand where I will be able to make money and not where money can be made. Be it a blog/forum/e-commerce website or any other type of website.
Where can you give, give and give more?
Where you can make money is very important than where money can be made and this should be the basis for selecting the niche for your website as well. If you want to own a forum or blog where you will be able to contribute a good amount of content, then it will find readers. For your forum or blog to flourish you should be able to connect with the users directly and your expertise in the area should be felt. You are reading this article this down further because somehow able to connect with what I am saying.
I will share one more example. I own CodeItWell.com which was related to code and programming which I acquired. Being a programmer, I thought I will be able to share a lot of good content on it. But then it could not get my attention because whatever topic I choose it just fits well on Go4Expert and so this blog was not updated for a very long time quite some time. So it is closed and is redirected to IMTips.
If you are selecting the niche, consider where you are ready to contribute everything you know and go even further to learn new things to serve your readers.
Converting Visitors to Users and Customers
You have selected the best niche in which you think you can make good money out of it. You are ready to give, give and give more but what’s next?
How to convert the visitors to your website or blog into regular and returning users and ultimately get them take their wallet out and become a customer. No matter how many visitors you get on your blog the most important thing for you to survive is to convert that visitors into a regular reader and ultimate convert him to a customer.
You may have visited numerous sites before visiting this one today itself and if you start making a list of them you will see you missed many from the list. If you do not believe check your browser history and satisfy yourself.
The same applies to each and every visitor for your website.
Help your visitors remember your blog or website by allowing them an easy registration process or let them subscribe via email to your blog. So they don’t forget your website. He shouldn’t be either forced to register or the register option is deep down in one corner where it is very difficult to find. Let the process be intuitive, easy as well as offer value to be associated with your website.
In any niche, if you aren’t able to convert the visitors into users and ultimately to customers, it doesn’t make any sense to select the niche for a website or blog.
Further Reading …