Some articles have landed me with many programming jobs and clients whereas others don’t. So let us understand what kind or type of articles can bring in traffic that has more potential clients for a programming freelancer?
A blog can be a good source of clients for developers. If you can write about the common problems and their solutions in your niche, it can fetch you long-term clients from your blog for your freelancing business.
Helpful articles have fetched me so many clients and the best example is this articles on vBulletin optimization that has fetched me many vBulletin clients in the past.
Developers give up on blogging very early. Often as early as in few days. The biggest issue is what Simon Sinek has said here – Instant gratification.
Everyone is looking for overnight success. Blogging isn’t easy and you should be ready to invest time, money and energy over an elongated period of time.
The best way I see blogging can help developers is to have it as an additional source of clients. If you aren’t able to find time, blog only once a week but plan to do it for an elongated period of time. It won’t take up a lot of your time but the benefits can be many folds.
So here is how to use your blog to get more programming clients.
1. Write With a Problem in Mind
Articles that can bring in potential clients to your blog should be your prime focus. So instead of blogging about news, views or current affairs in your industry or niche, focus on solving an issue your potential client may have.
I was also a victim of writing about my views on the news. I wrote my views on vBulletin 4’s new licensing term. Has deleted the article from my blog’s archive now. Guess what, it was only me who may have read that. Compare it to the vBulletin optimization article which fetched me hundreds of clients.
As a developer, write an article about a problem your potential client may have. It will not only drive traffic of many potential clients to your blog but also project your expertise in the subject matter.
Let us take an example of WPBeginner, search any query that you may have on WP and I am sure you will find WPBeginner article with a solution. It instantly makes you look at the author and you will see Syed Balkhi the man behind WPBeginner as an expert.
So focus on issues you think your potential client may have and try to provide a solution. Over time it can help you find clients.
2. Include a Call To Action
The best part of being able to find development clients from a blog is, what you have written may solve the problem but everyone who reads that article may not want to be doing it or they may not have the needed technical expertise to be able to do it.
In either case, you have a very high chance of finding clients.
So focus on adding a clear call to action for those kinds of articles so a potential client can get in touch with you for further assistance or those who want to hire you.
Though the aim of the article is to fetch you, clients, it doesn’t mean you should write a basic article and then leave most things for a call to action button. If anyone is willing to get the task done by himself the post should be enough. If they want you to be doing any further heavy lifting, they can get in touch with you.
3. Don’t Forget SEO
As a developer, how many times you have searched for a problem and ended up on StackOverflow with a solution?
Someone had an issue, they create a question on StackOverflow for others to reply. The best reply with the highest upvote is at the top and is assumed to be the answer. For Google anyone having a similar issue and it is the answer.
Google is a better source of traffic for programming related blogs and forums. So make sure the title of the article is either exactly or very close to the potential clients’ search query in Google.
We aren’t writing for Google or robots but we are making sure the article’s title helps Google to help the potential client find a solution.
For example one of my article “What Startup Owners Job Title Be?” and it answers a particular question for the startup owners. Anybody doing a search on Google for keyword reads my article is more often a startup owner or willing to be one.
So always have SEO in mind but more importantly what will you search in Google if you had the same problem and build the article title from it.
4. Never Underestimate Social Media
Often development bloggers give up too soon and one of the main reason is they rely too much on Google for traffic.
Traffic from Google can take slightly longer time to build and will need a lot of content, backlinks and other factors. Social media, on the other hand, can help you build a lot of traffic in a very shorter span of time at least in 2018.
Development blogs aren’t viral in nature but that shouldn’t stop you from promoting it over the social media. Here are my tips to help you promote a Non-Viral Niche Websites on Facebook.
Relying only on Google to help you find clients isn’t a very smart idea. SEO can be one of the good traffic sources but don’t underestimate the power of social media either.
5. Wear the Potential Client Hat
Don’t consider only very technical issues to write about. Step in the shoes of your potential client’s potential problem who isn’t very technical.
As an example, for a WordPress developer, configuring W3 Total Cache WordPress Plugin may not be an issue because all one has to do is add details in the WordPress admin area. But it can be overwhelming for many who haven’t configured such plugins earlier.
So try to write content from a very nontechnical point of view in a very simple language. Check out the type of content developers can blog about.
It is not at all difficult even for a college student to be able to make money doing programming. So you have to rise above others with an alternate source of clients to add the much-needed stability to the freelancing career.
Further Reading …