Placing the right ad unit in the right location can make a lot of difference to your Adsense earnings through forums.
Adsense placement suggestions are everywhere including the one by Google.
And I am sure you have already seen those type of suggestions and so instead of you going through the pain of testing which one works better than the other I have tested them all on variety of niche forums and I will be sharing with you the best 3 Adsense placement for you to use directly.
Remember placing the right ad unit in the right location can make a lot of difference to your Adsense earnings through forums. I am not only going to tell you Top 3 Adsense placements for forums but will also show you real world examples that I use myself.
Note that Adsense TOS does not allow me to share earning numbers and so I will not be sharing any numbers.
1. Link Unit below the Breadcrumb in Navbar
My top placement for Adsense is a 728×15 link unit with 5 links per unit. Many people are surprised to hear this but the fact is, in forums link unit near the breadcrumb works the best. Try to have 5 links in the ad unit instead of 4 units because that will make the size of the Adsense links similar to your breadcrumb links.
See the sample that I use on my MBA Forum.
2. Rectangle Ad Unit below the Navbar
The next best performing ad unit is rectangle ad unit just below the navbar.
300×250 Ad unit performs better (See why here) but feel free to test other rectangle ads. You can see the ad in action at C Programming Forum and this ad unit is only shown to guests. Once the user is registered he does not see any ad below the navbar.
One more test I did for this ad placement. Left aligned ad or right aligned ad and the one that works best is left aligned ad with content in the right and the only reason I can think off for this is the Google heat map.
3. On Thread Pages After the first Visible Post
Many suggest an Adsense ad after the first post but I prefer to go one step further i.e. placing an ad after the first visible post and not after the first post of a thread. Thread pages can not only be found by thread id’s but also by post id’s and so having an ad unit after the first post is not as effective as having the ad after the first visible post. This has really worked well for me.
Let us see an example.
Look at this thread.
Now the same thread can be linked as
Visit each URL and you will notice an ad after the first visible post in your screen and not after the first post of the thread.
Which is your best performing Adsense Placement?
If you have any question about Adsense ad placement, ask them in comments below. I will be more than happy to answer your queries. Also don’t forget to share your best performing ad placement.
Further Reading …