How to beat the competition and win more clients. Here are 8 ways for freelancers and developers to rise above the competition.
Freelancing is competitive, and there is no denying fact about it. Having the edge over the competition is the only way out to beat them and win clients. Surely it is the success mantra to do business for an elongated period.
As an equity investor, I also look for a competitive advantage when considering the company for investment. It is the only future-proof way of being able to outperform consistently.
If you don’t have the edge over the competition, you become yet another whatever(developer, designer) who does the same things that others can do.
So here are eight ways how freelancers, especially the developers, can rise above the competition.
1. Identify the Competition
It is better to have a healthy competition because it can bring the best out of you as a developer. The problem arises when the competition is on the price and not for value.
So the first step to rising above the competition is to understand who are your competitors.
Every other freelance developer isn’t a competition. Even those that work in the same technology also aren’t the competition. Only those who are working in the same technology and provide similar pricing are your competitors.
Developers quoting lower price aren’t always a competition because the set of clients who may be willing to work with experienced developers and entry-level developers are different. If you are getting enough clients at your preferred price, you should be all fine.
So one has to identify who is your real competitor.
2. Write Proposals Like a Pro
To win more clients, make sure you grab every available opportunity. The proposal you write for a client has to create a lasting impression about you and your services in the client’s mind in a short time.
3. Work as a Niche Developer
Riches are in the niche. I always believe it is tough to survive as a small fish in a big pond. So try to be a big fish in the small pond.
Here are the main benefits of being a niche freelancer:
- Less Competition
- Increase in Expertise
- Better Rates and Client Relationship
So don’t try to do everything but try to do a few things that you are good at or can do better than others.
4. Alternate Source of Clients
If you only focus on freelancing sites, you may be leaving money on the table for other developers to take advantage of.
5. Stay Ahead of the Technology Game
As a developer, you are hired for expertise in technology. So one has to make sure you are always ahead in learning the upcoming technologies.
As a developer, learn new programming languages or add new expertise (design, marketing) to complement existing expertise.
As eCommerce in India suddenly became the norm for many sellers. Even WordPress went ahead and purchased WooCommerce. Making a move to e-commerce development platforms for a web developer shouldn’t be too tough, but I see missing among many new developers.
Don’t be afraid to make a move to new technology. Even if the technology doesn’t work as anticipated, you will learn many new things for sure.
6. Use the Power of Referrals
Getting a client isn’t the last step for a freelancer, but it is the first step of being able to build an everlasting business relationship.
The client has been sold into your proposal. Take it as the first step to over-deliver than what you promised.
Up the quality of work, increase the level of communication, do everything to bring down the level of anxiety of the client, and deliver. Try to win more clients with referrals from every client.
7. Build a Passive Revenue Source
Freelancing is an active source of income. Freelancers often trade time for money. Building a passive source of income can help freelancers sustain not so good times.
Building a website or a blog can generate some passive income or having a product that one can sell on eCommerce platforms like Amazon. Even buying commercial properties in India for rental income is an option.
Look out for things that can help you generate more sources of income.
8. Building a Personal Brand
The developers can create an online reputation on sites like Quora, Medium, Gits, or can even go for online certifications at Udemy.
The better your branding and online reputation, the easier it gets for you to build trust with clients. Once you can get a trust factor going with clients, the price goes out of the picture.
Always have “I want to build an online reputation” in the back of your mind with anything that you do online.
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