I was shocked to get this email from Adwords for a small test campaign I started for IMTips.co.
Thank you for your email. I understand that you have questions regarding the status of your site ‘imtips.co.’ I can confirm that your site has been flagged for Unacceptable Business Practices and was consequently disabled.
In response to multiple complaints received from users and publishers about this category of ads, our policies no longer allow sites that promote low-quality affiliate advertisements, the sale of free items, and other business models about which we have received multiple complaints. At this time, it is Google’s policy to not accept ads that make unverifiable, misleading claims about income opportunities for low risk and minimal effort.
I recommend that you modify your site so that it more realistically and accurately conveys the benefits of your product. Be transparent to users about any risks involved in using your product.
If you have made changes to your site and would like to submit a site re-enabling request, please respond to this email outlining the reasons supporting your case.
Thank you for your cooperation in this matter and I apologize for any inconvenience this may cause.
The Google AdWords Team
Not sure if it was a humanly email or an automated but I see 4 reasons for it to be an automated one.
1. Low-quality affiliate advertisements
I am not sure what Google considers high quality affiliate advertisements, may be affiliates by connect commerce aka Google Affiliate networks are only good for Adwords.
2. Sale of free items
Not sure if I could understand the English here – Either an item can be free or it can be for sale.
3. Misleading claims about income opportunities
I wanted to know where they found such information at IMTips and I emailed them. I was shocked when I saw the reply. If you have Affiliate as a keyword on the landing page it can cause such problem. I was even advice to remove the keyword Affiliate in the landing page if I wanted to use Adwords.
This is something as shocking to me.
You are fine if I modify few keywords on the landing page and this means cheap sites that don’t care about changing category name are fine with Google Adwords program but not genuine sites and blogs like IMTips.
4. Be transparent to users
I think I am more transparent than the Adwords team themselves. At least I think that way.
Looking at the reasoning I definitely think it is an automated email.
Share your Adwords horror stories in comments below.
Further Reading …