I got one very interesting question from one member enrolled for the free make money online course and the question was very simple yet very interesting and so I thought I will share the answer here. He asked that
Why I do not recommended AdBrite Along with Adsense as that can increase the actual earning of website.
He also gave a very simple example
Let us say that my site gets 1000 Page Views per day and I get $n as eCPM in Adsense. If I set higher than $n eCPM for AdBrite Ads and then have Adsense as default fall back to AdBrite then we make same from each page views for Adsense and when AdBrite has higher paying Ads they show Ads giving you maximum revenue for your site.
The answer to the question is mathematically you get more money but it should not be taken only from mathematics point of view and you should also consider other aspects of AdBrite. Before I discuss on the aspects would like to share that I have done a detailed AdBrite review earlier and today will just discuss on the aspect of having Adsense as default to AdBrite.
1. eCPM is not everything
eCPM is the USP for making us feel that we may make more money but the most important aspect for any Ad network you wish to use you should not prefer them only based on eCPM but also based other factors and one of them is Fill Rate.
Let us take the same example. Let us say that in 1000 Page Views AdBrite only shows 10 Ads at your elevated eCPM and so do you think it is worth the pain to have your page view go through AdBrite.
2. Quality of ads
The other important aspect for choosing any Ad Network is quality of Ads and for AdBrite there are very few good ads in AdBrite. They do not have very strict policy for Adult Ads approval and if you opt for manual approval process then you may end up hours of time seeing ads and approving each of them.
Can you not use the same time at some more useful area of your site and gain extra traffic than the extra eCPM cents?
3. Give more ad-space to better performing ad network
The next important thing according to me is you should focus more on serving more Ad impressions to Ad Networks which have higher earning potential.
Let us again take the same example and let us say we split AdSense and AdBrite on 50-50 page views basis. Now the answer to the question “Which one would give me more revenue?” is the one you should be using more on your site.
Yes if you have very high number of page views per month it may be good idea to experiment with more Ad networks but not when you are just starting out and have smaller set of data to experiment.
I myself use Adsense as default to other networks but only when they have better earning potential than Adsense.
I hope this answer the question and if you have more question or suggestion on the same do leave them in comments below.
Further Reading …