Though it is too early to predict exactly how Google Instant will change the face of SEO and PPC but my first thought on it is what I am sharing with you today. Google Instant’s effect on PPC 1. Higher cost per click: As you type your keywords you tend to get results combined with [...]
The difference between SEO Vs SEM is already discussed in my article about Effective Search Engine Optimization but just to recap SEO is ranking your site well in the organic search results using tips liked by search engine but SEM is much bigger than SEO. SEM includes the complete SEO process but also include the [...]
What Is Pay-Per-Click Marketing? Pay‐Per‐Click ( PPC ) marketing is a form of advertising where marketers display their ads across search engine result pages ( SERPs ) and other websites related to their products. Advertisers only pays when a user clicks on the advertisement and the cost of each click depends on the amount the [...]