Press Release : Never underestimate Offline Advertising

by on February 4, 2010

in Entrepreneurship, Internet Marketing

I was lucky enough when my views came in National Newspaper (The Times of India) for Go4Expert.com. It did not help me much when it comes to direct traffic to my site.

Does that mean it did not help at all? No.

I got many phone calls from many venture capitalists willing to invest with me. Apart from that NEN – A non-profit organization which inspires, educates and support new and future entrepreneurs in India contacted me and gave me opportunity to interact with many young students looking for path to entrepreneurship and I share my own experience of entrepreneurship journey with them

So if possible try getting into newspaper and everywhere you could. Never underestimate offline advertising but remember it does not work many a times and mainly when you need to pay for it.

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Further Reading:

  1. When to Write Press Release
  2. How to Write Good Press Releases
  3. 7 Biggest Entrepreneurship Challenges – An Indian’s Perspective
  4. Facebook Advertising: CPC or CPM – Which one is Right for you?
  5. FREE Google Adwords Coupons – $75 Worth of FREE Advertising

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