Kontera Synapse Next Generation In-Text Engine

by Shabbir on July 22, 2010

I got an email from Kontera (See what is Kontera here) where they came up with Next Generation In-Text Engine.

The new Kontera Synapse engine ensures superior relevance and outstanding results for our publishers, end users and advertisers alike.

Kontera Synapse makes the most relevant associations for end-users, by identifying their topics of interest and predicting intent. For advertisers, Kontera Synapse massively aggregates and engages the most qualified audience from across the web.

comScore, the leading internet marketing research firm, has done an extensive study into the performance of Kontera In-Text ads – delivered by the Synapse engine technology.

  • For Advertisers: The technology has been shown to deliver five times greater advertiser performance than traditional online advertising types.
  • For End-Users: The study validates the overwhelming acceptance of Kontera In-Text ads by website visitors, who view Kontera in-Text ads as one of the:
    • Cleaner, Less cluttering ad formats
    • More relevant ad-formats
    • Least Intrusive ad-formats

With the Synapse engine ensuring relevancy and tight linkage to the user intent, Kontera In-Text ads are a favorite among advertisers and end-users alike – which is great news for publishers!

Kontera’s technology, alongside our competitive business terms and exclusive high-CPC ad inventory, are what makes Kontera the best In-Text ad network and the solution chosen by over 15,000 quality publishers.

I am yet to see any difference in earnings from Kontera but if you still have not given Kontera a try this may be the right time to do so.

Click here to sign up at Kontera

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