How Email Marketing can Boost your Traffic

I have always mentioned that email marketing by Aweber is one of the most effective form of marketing and so here I am with some proof.

You may know that I started Aweber on CodeItWell.com in the last week of August and see the traffic graph for the visitors at CodeItWell.com

Why Traffic Increases?

The main reason for increase in traffic is because of the PopHover Box you see to subscribe which has a whooping 10% conversion ratio of unique display to submission. Which means for each 100 visitors that visit your site you tend to get 10 users. Now that does not actually increase the traffic but then after a week when you send them update they tend to visit as well as forward it to others and that would mean more people get your emails and visit your site regularly. As you can see in screenshot the traffic shoot up but not immediately, but in couple of weeks.

There is one more unique thing about that graph. It has the highest traffic on Mondays. You know why. Yes thats right. I have Aweber deliver the Feed every monday and so that is the highest traffic day for me.

Choose the Right Email Provider

If you switch your email host providers you’ll lose majority of your subscribers. This is because the new provider will require your subscribers to opt in again because of the Canspam rule. I was using Feedburner and decided to move it over to Aweber because they’re simply the best in the business. Aweber required everyone on the list to re-opt before they can email them.

Tagged as: AWeber, Email Marketing, Feedburner

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Further Reading:

1. Why Email Marketing Works?
2. All you need to know about Effective Email Marketing
3. Stats you should be tracking for email marketing Campaigns
4. Email Marketing FAQ’s
5. Email Marketing Vs Social Media Marketing