Google Adsense team has shared the percentage they share with Adsense publisher for two of their products – AdSense for content and AdSense for search.
From the Official Word
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense
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We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations.
The Only thing that I did not like is
Since launching AdSense for content in 2003, this revenue share has never changed.
But as far as I can trust my memory some news from the owners in some press conference when Google went public suggested that they shared close to 80%. I am sure that was and is actually true for some large publishers.
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{ 6 comments… read them below or add one }
Hello Shabir,
Please explain: How to safe guard my Adsense account from fraudulent clicking by people ( People I know and people whom I do not know) on the net?
I think, anybody on the net , can do fraudulent clicks on adsense ads found on any websites and blogs found on the net and thereby gettting those sites banned by Google adsense!
Kindly let me know: How to prevent this? I do not want to take a risk of getting banned because of other mischievousness. Any good advise from your Shabir?
No Salma, if you have very little traffic there will be hardly anybody who would want to do that because you have no competition and as you grow in traffic, Google is smart enough to understand those type of clicks fraud clicks.
Yes I would not say the method by Google is full proof but then I am yet to see very few genuine people with decent traffic reporting such things.
Ok
What will happen if someone unknown to me deliberately click on my adsense ads just to get me banned? How does Google know when someone from the same city ( or even from the cybercafe computer near to my house) I am living in, make such fradualent clicks to get my account banned? ( I heard Google track the source of fradualent click by checking the IP address and location)
In such cases, Google will assume that the clicks are made by the account holder itself so they will disable the account. Since Google never communicate the reason for the ban one to one, adsense account holders will have little scope to ascertain the actual reaosn for the ban.
Then don’t have Adsense on your site till you get to a point where you have decent traffic to your site.
Ok.
What is the ideal traffic per month when you mean decent traffic?
It varies from person to person and niche to niche but I use a general rule of no Adsense before 1000 unique people I get on the website. I have the same thing stated in the following posts as well.
http://imtips.co/adsense-default-adbrite.html
http://imtips.co/make-money-forum.html