Feedburner Vs Aweber

by on September 6, 2009

in Email Marketing, Reviews

If you have a blog with RSS feed it is likely that you may be using feedburner for your RSS delivery but we also prefer to use feedburner for email subscription of our RSS feed but when you use Feedburner for Email subscription of your RSS Feed you tend to loose a lot rather than gain.

Feedburner is definitely free but when it comes to features you just cannot neglect Aweber.

  1. With Feedburner you do not have any control of when to send the update for your RSS Feed. Aweber provides you with this option of sending your RSS through email only when you have defined n number of posts or on any particular day of the week as well as specify at what time of the day it is delivered.
  2. Feedburner does not allow you to send the email in the format (HTML/plain text or both) you prefer but has default format where as Aweber allows you to have email format with some really nice looking pre-created templates.
  3. Though HTML email format is widely used but it may not be preferred by all users. Aweber has option of Text only version where as Feedburner do not have it.
  4. Feedburner does not allow you to customize your email like “Hi Shabbir” where as Aweber allows you to add fields like Name and other fields if you want which can help you personalize the email for your user. As an example CodeItWell at times adds the Name of the user in the subject line if user has provided one.
  5. Feedburner does not allow you to send broadcast messages to your users so unless you add something to your RSS, Feedburner would never send that to your user but Aweber does allow you to broadcast messages to your user.
  6. With Feedburner you do not see reports as detailed as Aweber. I am not sure why but Feedburner stats are not even included in Google Analytics. AWeber Reports many metrics and reports including how many users opened your email, clicked and on which links.
  7. AWeber from ip address Automatically adds country specific information of your subscriber which can help you broadcasts email to only set of people for any particular region or location.
  8. Aweber supports multiple subscription forms like popover, Lightbox which gives very good submission ratio. Low traffic blogs can also have good readership as conversion is quite high.
  9. Aweber supports automation rules where you can move user automatically from one list to other depending on some action defined. You may want to move user to Customer list based on some buying action.
  10. You can update facebook, Twitter with your RSS using Aweber but that’s not at all possible in Feedburner.This feature is now added in feedburner.
  11. Feedburner does not allow you to import your existing database but Aweber does allow an import of 2000 leads per day but if you have some inconsistent entries it is manually reviewed by AWeber staff before importing.
  12. You can have your own “thank you” page when using Aweber but this is not at all possible when it comes to Feedburner.

Sorry Feedburner (aka Google) you have a great product for RSS feed but its not a substitute for Email Marketing and so now the question comes can you afford not to have Aweber. If you are still not convinced that Aweber is your best bet for you try Aweber for only $1 for the first month ( Special Promo for IMTips readers ) and see the results yourself.

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Further Reading:

  1. FeedBurner Footer SlideUp
  2. Aweber Autoresponder Review
  3. GetResponse Vs AWeber
  4. Tweet your Feed in Feedburner
  5. How Email Marketing can Boost your Traffic

{ 9 comments… read them below or add one }

Rogers May 12, 2010 at 2:22 pm

Omnistar Mailer has a cool trigger check it out http://www.omnistarmailer.com

Reply

IP Address Finder August 31, 2010 at 7:05 am

Thank you so much. I needed this comparison since I've been researching all the morning for placing Feedburner Email Subscription along with AWeber and I have to say what I have in mind with almost in the line with what you posted.

Thanks again.

Reply

Shabbir Bhimani August 31, 2010 at 1:50 pm

Why do you want to place both of them.

Reply

News On Nigeria February 1, 2011 at 1:26 am

Thanks for the clearance,I was wondering if feedburner is not better since it is owned by google hence 100% Inbox.

Reply

Jack February 5, 2011 at 3:11 am

Aweber doesn’t let you put the latest post at the top of the blog broadcast emails. It’s incredible! I just got off the phone with them, and there is no way to do it. …other than using Feedburner, which does it by default. :-) Aweber places the oldest blog posts at the top of the email, with the newest at the bottom. Incredible, really. If enough people request the feature, maybe they will allow the option…

Reply

Shabbir February 5, 2011 at 5:17 am

Hi Jack, yes I also had a chat on this but they don’t support the ordering as of now.

BTW I have my own AWeber Wishlist and you can add yours as well.

Reply

Rick March 1, 2011 at 7:57 am

Your Aweber widget with feed burner slide-up is great, but I can not seem to make it work or look like yours. Can you help me to see what I am doing wrong?

You can see my slide-up here http://www.resell-rights-membership.com

Thanks
Rick

Reply

Shabbir March 1, 2011 at 11:32 am

Rick, You have messed up the HTML of the form and so it does not work like it should. Check the HTML you have added for the form in the admin panel.

Reply

Wordpress Cosmos September 16, 2011 at 1:34 pm

I read this article to decide what email program to use, after reading it I’ve decided to go with aweber. Till now I think it’s great!

Reply

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