End of Yahoo Publisher Network

by on March 31, 2010

in Ad Networks

I got an Email from Yahoo and I quote

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!

I hope this is not an April Fool Joke.

On a serious note I have a question. Can Yahoo do anything that is averagely good ok. Good will be a over statement?

I found something positive in that email as well and that is Yahoo Recommends Chitika which is one of my favorite CPC ad network.

So are you a YPN Publisher?

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Further Reading:

  1. Yahoo Search Marketing (YSM) Review
  2. Adwords or Yahoo Search Marketing?
  3. Yahoo Search Marketing Support Better than Adwords
  4. Yahoo Hosting Review
  5. Ozone Media Ad Network Review

{ 3 comments… read them below or add one }

YoginVora July 21, 2010 at 8:56 pm

This is a surprise to me ! Yahoo publisher closed down! and they referring Chitika as a alternative whoa!

Reply

Jason September 18, 2011 at 1:01 am

I just filled out the required info to get set up as a Yahoo Publisher on Yahoo’s website. I’m confused because this was written almost a year and a half ago. So if they are not accepting new publishers why are they still taking our info and not informing us of this.

Reply

Shabbir September 18, 2011 at 3:53 am

Strange. Probably for future partnership with some other ad network,

Reply

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