I sent out greetings for Eid-ul-Fitr (31st August 2011) to my blog readers, family members, friends and online friends using multiple methods. For family members I used phone and sms. For friends it was through the social media platforms like Facebook and Twitter. For blog readers it was through email.
The response to the greetings reveals an astonishing fact. Email Marketing Crushes Social Media Marketing by a huge margin. Facebook saw quite a few responses and it was highest among social media platforms but I expected lot more responses on social media platform especially Facebook because it is where everybody interacts and share greetings these days.
The greetings Email I sent out to my email list, received thousands of replies and best wishes.
My email list is of course few times larger than my social media following but mathematically email list generated 250% more responses than social media.
So Stop Promoting Social Media Profiles, and focus on growing your Email List. This is one of the main reason I have my email signup form in much more prominent position on my both blogs than the social media profiles. You can still link to your social media profiles from somewhere but at it is always the email signup form that should have the most prominent position.
You can start growing your email list now. You'll need a reliable email service provider. I use and recommend Aweber because it is very easy to use and is loaded with tons of features (See here). (Note, if you're using Feedburner by email, you're missing out real power of email marketing. See here)
Email marketing is very powerful if you do it the RIGHT way. You should also focus on social media marketing but not at the cost of email marketing? I'd like to hear your thoughts on the same.